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Rolex and the Oscars®: A Prestigious Partnership
Rolex and the Oscars® share a distinguished legacy synonymous with excellence, prestige, and timeless craftsmanship. As the Proud Sponsor of the Oscars®, Rolex continues to reinforce its commitment to the film industry, honoring the world’s finest filmmakers and their dedication to storytelling. The 97th Academy Awards, held on March 2, 2025, at the Dolby® Theatre at Ovation Hollywood, once again celebrated the most outstanding achievements in cinema. Rolex and the Oscars® stand at the pinnacle of their respective fields, representing the relentless pursuit of perfection.
The Oscars® ceremony, broadcast in over 200 territories, showcases the pinnacle of artistic and technical mastery in filmmaking. From cinematography, screenwriting, and directing to sound design and visual effects, the Academy Awards honor those who push the boundaries of creativity. Rolex and the Oscars® are united by their commitment to craftsmanship, innovation, and the unwavering pursuit of excellence. Winning an Oscar® is the ultimate symbol of distinction, a testament to dedication and artistry.
Rolex and the Oscars® Greenroom: A Decade of Elegance
Since 2016, Rolex and the Oscars® Greenroom have been inextricably linked, offering a luxurious retreat for presenters, nominees, and winners. This exclusive space, located just off the main stage, provides a haven where Hollywood’s elite can unwind amidst the intensity of the ceremony. Rolex and the Oscars® Greenroom exemplify the brand’s dedication to excellence and refinement, creating an immersive experience that embodies sophistication and elegance.
For 2025, the Rolex and the Oscars® Greenroom theme is Rewilding Chile and Rewilding Argentina, initiatives supported by Rolex’s Perpetual Planet Initiative. These projects, born from Tompkins Conservation, focus on restoring biodiversity and protecting ecosystems. The Greenroom’s design mirrors this philosophy, featuring landscapes devoid of fences where native species thrive, symbolizing nature’s resurgence. Rolex and the Oscars® Greenroom encapsulate the brand’s commitment to sustainability, craftsmanship, and environmental preservation.
Every detail in the Rolex and the Oscars® Greenroom is meticulously curated. Ethereal tulle fabrics recreate mountain landscapes, enhanced by lighting diffused through sheer curtains. A wooden grid framework elegantly structures the room, incorporating cutouts representing native wildlife. The refined color palette and organic textures foster an atmosphere of natural beauty and tranquility.
A true statement of prestige, the Oyster Perpetual Day-Date 40 in 18 ct Everose gold with a Sundust dial and fluted bezel is prominently displayed in the Greenroom. This masterpiece, featuring the iconic President bracelet, embodies the values of Rolex and the Oscars®, symbolizing timeless excellence and luxury.
Rolex and the Oscars®: A Commitment to Cinema
The partnership between Rolex and the Oscars® extends beyond sponsorship—it is a profound commitment to celebrating and preserving cinematic excellence. Rolex and the Oscars® champion storytelling, perseverance, and innovation, recognizing the extraordinary efforts required to bring films to life.
Rolex and the Oscars®: An Enduring Partnership
Since 2017, Rolex and the Oscars® have shared a strong alliance, with Rolex serving as the Exclusive Watch of the Academy of Motion Picture Arts and Sciences. In 2018, Rolex became the Exclusive Sponsor of the Governors Awards, honoring lifetime achievements in filmmaking. Rolex and the Oscars® are also deeply connected through the Academy Museum of Motion Pictures, where Rolex is a Founding Supporter and Official Watch. This world-class institution in Los Angeles preserves film history and fosters the next generation of cinematic pioneers.
As part of its long-term commitment to cinema, Rolex and the Oscars® actively support emerging filmmakers through initiatives such as the Student Academy Awards and Academy100, which provide opportunities for aspiring talents to develop their craft. Rolex and the Oscars® are united in their mission to promote excellence, education, and innovation in filmmaking.
Rolex and the Oscars®: Honoring Cinematic Heritage
Beyond the awards ceremony, Rolex and the Oscars® work tirelessly to safeguard and celebrate the cinematic arts. Rolex collaborates with some of the most renowned filmmakers, including Martin Scorsese, James Cameron, Jia Zhang-Ke, and Leonardo DiCaprio, ensuring that knowledge and expertise are passed on to future generations.
Through The Film Foundation and the National Film and Television School in London, Rolex and the Oscars® contribute to preserving classic films and educating aspiring directors, screenwriters, and cinematographers. By fostering a culture of learning and mentorship, Rolex and the Oscars® reinforce their shared dedication to the future of storytelling.
Academy Museum of Motion Pictures: A Rolex-Supported Institution
Opened in September 2021, the Academy Museum of Motion Pictures is the world’s leading institution dedicated to cinema. Situated in Los Angeles, the museum features over 50,000 square feet of exhibition space, showcasing the history and evolution of filmmaking.
The Rolex and the Oscars® Gallery
A museum highlight is the Rolex and the Oscars® Gallery, an immersive exhibition exploring cinema’s art and science. The Stories of Cinema installation presents the history of moviemaking, from animation and special effects to costume and production design. Notable upcoming exhibitions include Barbie to Anna Karenina: The Cinematic Worlds of Sarah Greenwood and Katie Spencer, from May 23, 2025, to October 25, 2026.
The museum’s collection includes priceless film artifacts, such as the original full-scale model of the shark from Jaws, iconic costumes, and set pieces. Through curated screenings and educational programs, Rolex and the Oscars® ensure that film’s rich legacy remains accessible for generations.
Rolex and the Oscars®: A Legacy of Craftsmanship
The enduring alliance between Rolex and the Oscars® reflects the brand’s relentless pursuit of excellence. Founded in 1905 and headquartered in Geneva, Rolex is renowned for its precision, durability, and innovation. The brand’s Oyster and Perpetual movements undergo rigorous testing, earning the prestigious Superlative Chronometer certification, a testament to Rolex’s commitment to quality.
Rolex and the Oscars® share a philosophy of “Perpetual Excellence,” a vision instilled by Hans Wilsdorf, Rolex’s founder. The brand’s pioneering spirit has led to landmark innovations, including:
- The Oyster, the world’s first waterproof wristwatch (1926).
- The Perpetual rotor self-winding mechanism (1931).
- Over 600 registered patents, reflecting a century of watchmaking mastery.
Rolex and the Oscars® symbolize unparalleled artistry and prestige. From crafting timepieces of the highest caliber to honoring cinematic masterpieces, the Oscars® are timeless icons of excellence.
Rolex and the Oscars®: A Decade of Greenroom Excellence
Celebrating ten years as the Official Host of the Oscars® Greenroom, Rolex continues elevating the Academy Awards’ grandeur. The 2025 Rewilding theme reaffirms Rolex’s commitment to sustainability and artistic brilliance. By bridging cinematic achievement with environmental consciousness, Rolex and the Oscars® showcase their enduring legacy of sophistication and innovation.
From the grandeur of Hollywood’s biggest night to the intricate artistry of Swiss watchmaking, Rolex and the Oscars® remain symbols of timeless craftsmanship, prestige, and cinematic excellence.
The Oscars®: A Legacy of Cinematic Excellence
The Academy Awards, widely known as the Oscars®, stand as the pinnacle of cinematic recognition, celebrating excellence in filmmaking for nearly a century. Hosted annually by the Academy of Motion Picture Arts and Sciences (AMPAS), the Oscars® honor outstanding achievements across multiple disciplines, from directing and screenwriting to cinematography, acting, and beyond. As the most prestigious awards in the film industry, the Oscars® represent artistic brilliance and the relentless pursuit of perfection in storytelling.
A Tradition of Prestige and Glamour
Since their inception in 1929, the Oscars® have been a global cultural phenomenon, with the awards ceremony growing into one of the most highly anticipated events in entertainment. Held at the Dolby® Theatre at Ovation Hollywood, the event attracts the biggest names in cinema, uniting filmmakers, actors, and industry professionals in a grand celebration of artistry and craftsmanship. The Golden Oscar® statuette, an enduring symbol of cinematic excellence, is awarded to those whose work has shaped the film industry, defining generations of storytelling.
Recognizing the Best in Filmmaking
The Academy Awards celebrate achievements in acting, directing, screenwriting, production design, costume design, sound, visual effects, and more each year. Iconic categories such as Best Picture, Best Director, Best Actor, and Best Actress have become career-defining honors, elevating films and performances to legendary status. Over the decades, winning an Oscar® has signified recognition from peers and a place in film history, with past winners becoming cinematic icons.
Cultural and Global Impact
The Oscars® go beyond Hollywood, influencing global filmmaking and setting artistic and technical benchmarks. Broadcast in over 200 territories, the ceremony is watched by millions worldwide, shaping industry trends and celebrating international cinema. The event also reflects broader cultural conversations, with diversity, representation, and social change becoming key themes in recent years. As the Academy evolves, the Oscars® continue to highlight groundbreaking films and talents from across the globe.
The Oscars® Greenroom: A Place of Elegance
The Oscars® Greenroom, an exclusive retreat for nominees and presenters before they take the stage, has become a symbol of prestige. Hosted by Rolex since 2016, the Greenroom embodies sophistication, featuring a unique design theme each year. For the 97th Academy Awards in 2025, the Greenroom takes inspiration from Rewilding Chile and Rewilding Argentina, reflecting nature’s restoration and sustainability efforts. This immersive setting, curated with meticulous attention to detail, mirrors the excellence of Rolex and the Oscars®.
A Celebration of Legacy and Innovation
As the Oscars® continue to honor cinematic brilliance, they also embrace innovation in storytelling and technology. From silent films to CGI-driven blockbusters, the Academy Awards have chronicled the evolution of filmmaking, recognizing those who push creative boundaries. With new voices emerging alongside legendary directors and actors, the Oscars® remains an enduring testament to the power of cinema—capturing the dreams, struggles, and triumphs of storytellers worldwide.
Rolex: A Legacy of Precision and Prestige
Rolex is the pinnacle of Swiss watchmaking, synonymous with excellence, innovation, and timeless luxury. Founded in 1905 by Hans Wilsdorf, the brand has redefined the art of horology, pioneering technological advancements that have set the standard for precision and durability. With a commitment to craftsmanship and an unwavering pursuit of perfection, Rolex has cemented its status as one of the most prestigious watch manufacturers in the world.
A History of Innovation
From its inception, Rolex has led the way in watchmaking breakthroughs. In 1926, it introduced the Oyster, the world’s first waterproof wristwatch, revolutionizing timepiece durability. The brand developed the Perpetual rotor self-winding mechanism five years later, a milestone that remains a cornerstone of modern automatic watches. Rolex’s relentless innovation has resulted in over 600 patents, reinforcing its reputation for engineering excellence.
Unmatched Craftsmanship and Precision
Every Rolex timepiece undergoes a rigorous production process, combining traditional Swiss craftsmanship with cutting-edge technology. The brand’s movements are COSC-certified chronometers, ensuring unparalleled accuracy. Rolex’s Superlative Chronometer certification, symbolized by the iconic green seal, represents an even higher standard of precision, performance, and reliability, exceeding industry benchmarks.
Iconic Models and Timeless Design
Rolex watches are celebrated for their distinctive aesthetics and superior functionality. Some of the most legendary models include:
- Submariner – The quintessential dive watch designed for underwater exploration.
- Day-Date – Known as the “President’s Watch,” symbolizing leadership and success.
- Oyster Perpetual – The foundation of Rolex’s legacy, embodying elegance and simplicity.
- Cosmograph Daytona – A racing chronograph revered for its precision and speed.
- GMT-Master II – Designed for world travelers with dual-time zone functionality.
Each Rolex model represents a blend of heritage and modernity, maintaining an ageless appeal that transcends generations.
Rolex and the Pursuit of Excellence
Beyond watchmaking, Rolex is committed to excellence in multiple fields. The brand is deeply involved in sports, exploration, the arts, and conservation, supporting those who push boundaries in their respective domains. Rolex has long-standing partnerships with tennis, golf, motorsports, and yachting, sponsoring prestigious events such as Wimbledon, The Masters, and the 24 Hours of Le Mans.
In cinema, Rolex is the Proud Sponsor of the Oscars®, honoring the craftsmanship of filmmakers and storytellers. The brand also supports the Academy Museum of Motion Pictures and hosts the prestigious Oscars® Greenroom, further cementing its legacy in art and culture.
A Vision for the Future
Rolex’s “Perpetual Excellence” philosophy reflects its relentless drive for innovation and precision. Every Rolex timepiece is designed to endure, making it a lasting symbol of success and achievement. As the brand continues to evolve, it remains dedicated to pushing the boundaries of horology, ensuring that Rolex remains the ultimate symbol of prestige and excellence for future generations.
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