NOT A HOTEL SETOUCHI: A MASTERPIECE BY BJARKE INGELS GROUP

In the heart of Japan’s Seto Inland Sea, a visionary architectural masterpiece has emerged—NOT A HOTEL SETOUCHI, an extraordinary luxury development designed by the globally acclaimed Bjarke Ingels Group (BIG). This stunning retreat embodies innovation, exclusivity, and seamless integration with nature, offering a rare opportunity for ownership within a transformative living experience.

A Revolutionary Concept in Luxury Living

Spanning an impressive 106,562 square feet, the property has three villas strategically positioned on a pristine peninsula, delivering unparalleled privacy and panoramic ocean views. The architectural concept, led by the celebrated Bjarke Ingels, redefines the conventional notion of hospitality, introducing a circular villa design that harmonizes with the natural landscape while offering an immersive sensory experience.

Seamless Integration with Nature

Every element of NOT A HOTEL SETOUCHI is meticulously designed to enhance the surrounding environment. The interplay of sunset reflections, the gentle cadence of the waves, and the whispering winds through the stone walls cultivate an atmosphere of serenity and transcendence. The villas offer an uninterrupted connection to nature, blending minimalist aesthetics with cutting-edge design principles.

Ownership & Investment: A Rare Opportunity

The fourth sales phase is now open, offering an exclusive fractional ownership model. Each 1/36 ownership stake is priced at USD 2,636,000 (389,040,000 JPY), giving investors a rare chance to participate in this revolutionary living concept. With 6/36 shares currently available, prospective buyers can secure their stake in this architectural marvel and enjoy a curated luxury lifestyle.

Bjarke Ingels: The Visionary Behind the Design

Renowned for his innovative approach to architecture, Bjarke Ingels has left an indelible mark on the global design landscape. After co-founding PLOT Architects in 2001, he established BIG (Bjarke Ingels Group) in 2005, consistently delivering projects that push the boundaries of functionality, sustainability, and artistic expression.

His accolades include:

• 2011 Crown Prince of Denmark’s Culture Prize
• 2004 Venice Biennale Golden Lion Award
• 2009 ULI Award of Excellence
• Named among TIME magazine’s “100 Most Influential People in the World” in 2016

Beyond his architectural achievements, Ingels has played a pivotal role in education, serving as an honorary professor at the Royal Danish Academy of Fine Arts and speaking at influential platforms such as TED, WIRED, AMCHAM, and the World Economic Forum.

Secure Your Stake in Setouchi’s Architectural Jewel

For those seeking an exclusive luxury retreat that seamlessly blends art, architecture, and nature, NOT A HOTEL SETOUCHI presents a once-in-a-lifetime investment opportunity. Secure your ownership today and immerse yourself in a sanctuary of unparalleled beauty and sophistication.  https://notahotel.com/

NOT A HOTEL: REDEFINING MODERN LIVING

Beyond Hospitality: A Vision for Inspired Living

NOT A HOTEL is not a hotel. It is a revolutionary approach to homeownership and luxury living, designed to transform how we experience the world. Rather than simply providing a place to stay, NOT A HOTEL reimagines homes as portals to discovery, creativity, and boundless freedom.

With a philosophy centered on inspired living, NOT A HOTEL is crafting a global network of one-of-a-kind vacation homes in the world’s most breathtaking locations. These homes are designed by exceptional creators focusing on innovation, sustainability, and luxury.

A Vision by Shinji Hamauzu

“NOT A HOTEL offers exceptional homes, designed by exceptional creators, in exceptional locations. We aim to create a new standard for inspired living not found anywhere else in the world.”
– Shinji Hamauzu, CEO

Guided by a forward-thinking vision, CEO Shinji Hamauzu leads NOT A HOTEL, believing homes should expand experiences, spark inspiration, and create a more profound sense of freedom. This philosophy has driven the company to develop highly curated luxury residences, setting a new benchmark for ultra-modern, tech-enhanced, and design-forward living spaces.

Core Values: The Pillars of NOT A HOTEL

At the heart of NOT A HOTEL lies a commitment to creativity, innovation, and autonomy. These core values define every project, guiding the company’s mission to shape a transformative global lifestyle:

• Super Inspired – Pushing boundaries to create extraordinary concepts that transcend conventional real estate.
• Super Creative – Embracing the idea that nothing is impossible, using innovation to redefine how we live and interact with our surroundings.
• Super Autonomous – Encouraging independent thought and proactive decision-making, empowering individuals to lead inspired lives.

By the Numbers: A Global Expansion

With a rapidly growing footprint, NOT A HOTEL has already gained the attention of visionary investors and luxury connoisseurs worldwide:

• Total Funding: USD 70 million (10.5 billion JPY)
• Total Sales Values: $151 million (22.7 billion JPY)
• Unique Locations: 6 (with more under development)
• Number of Owners: 597
• Satisfaction Rate: 99.21%

Backed by investors who share its excitement for a new kind of inspired living, NOT A HOTEL continues to expand its reach, curating new properties and creating a seamless, tech-driven ownership model that enhances every resident’s experience.

Why Japan? A Destination for Inspired Living

As global demand for luxury residences in Japan continues to rise, NOT A HOTEL has positioned itself at the forefront of this movement. Japan’s stunning natural landscapes, cutting-edge architecture, masterful craftsmanship, and world-class hospitality make it the perfect setting for a new standard of vacation homeownership.

By integrating state-of-the-art technology with the refined principles of Japanese hospitality, NOT A HOTEL delivers an experience that is both profoundly cultural and future-focused—providing a home-away-from-home for discerning travelers and investors worldwide.

The Creative Process: Designing Livable Art

At NOT A HOTEL, architecture is more than just design—it is a form of livable art. By collaborating with globally renowned architects, designers, and industry pioneers, the company ensures that each home is aesthetically exceptional and offers a unique sensory experience that seamlessly blends into its surroundings.

From visionary sketches to world-class construction, every project follows a meticulously crafted creative process—ensuring that each home is a masterpiece that reflects the artistry and vision of its creators.

Sustainability at the Core

Beyond aesthetics and luxury, NOT A HOTEL is deeply committed to sustainability. By leveraging advanced technology, eco-friendly materials, and socially responsible design, the company is reshaping the concept of high-end living.

Every property is developed with an emphasis on:

• Reducing environmental impact through innovative energy solutions.
• Integrating sustainable design elements that harmonize with nature.
• Promoting responsible tourism and community engagement to enhance local ecosystems.

The Future of Luxury Homeownership

With a bold vision, pioneering creativity, and an unwavering commitment to excellence, NOT A HOTEL is more than just a real estate brand—it is a movement redefining how people experience and invest in luxury homes.

Whether as an architectural statement, an investment in an ever-growing portfolio, or a gateway to a more inspired way of life, NOT A HOTEL is the future of global luxury living.

 Explore the possibilities. Experience a new way of living.  https://notahotel.com/

NOT A HOTEL Concierge: Redefining Luxury Hospitality

At NOT A HOTEL, we believe that no detail is ever too small when curating the perfect experience. From the moment you book your stay to your seamless arrival and beyond, our Concierge Services ensure that every aspect of your journey is handled with precision, care, and a commitment to excellence. Whether it’s travel planning, property management, or exclusive local experiences, our dedicated team of professionals is here to cater to your every need.

Seamless Travel Planning & Effortless Accommodation Booking

At NOT A HOTEL, we provide unparalleled flexibility and convenience when booking your luxury stay. Owners can reserve their homes anytime through our cutting-edge app or opt for Personal Concierge assistance to manage their itinerary. If you wish to explore beyond your usual retreat, we can arrange reciprocal stays at other NOT A HOTEL properties, giving you access to unique and extraordinary destinations.

Transfer Arrangements

Your journey should be as seamless as your stay. Our Concierge team can coordinate transfers from the nearest airport or train station, ensuring a smooth arrival. Whether you prefer a private chauffeur, luxury sedan, helicopter, or private jet, we will tailor the most comfortable and efficient transportation to your destination.

Note: Travel arrangements are subject to additional charges.

Effortless Property Management & Owner-Exclusive Storage

Owning a vacation home should be hassle-free. With NOT A HOTEL’s Full-Service Property Management, owners can enjoy all the benefits of a second home without the burden of maintenance. Our team handles everything—from utility payments and property upkeep to maintaining a pristine environment, ensuring your home is ready whenever you arrive.

On-Site Storage for Your Belongings

Enjoy the luxury of traveling light. NOT A HOTEL provides exclusive storage options where owners can securely leave their belongings, eliminating the need to pack and unpack each time they visit.

• Dedicated closets and lockers are available at select properties.
• Storage solutions are tailored to fit each property’s specifications.
• If no dedicated storage is available, alternative solutions will be provided.

Bespoke Experiences & Personalized Services

Luxury is not just about where you stay—it’s about how you experience it. Our Experience Concierge curates unforgettable moments designed to elevate your lifestyle, whether through world-class dining, wellness services, or exclusive cultural excursions.

Culinary Excellence

Transform your home into a Michelin-starred dining destination. Enjoy private chef experiences featuring regional specialties and gourmet cuisine crafted by renowned culinary masters.

Note: Meals are subject to additional charges.

At-Home Wellness & Relaxation

Restore your mind and body with personalized wellness experiences:

• Private in-home gyms (available in select properties)
• On-demand massage therapy and holistic treatments
• Yoga and meditation sessions led by experts

Exclusive Local & Cultural Excursions

For those who seek a deeper connection to Japan, our private excursions offer unparalleled access to the country’s rich heritage and natural wonders. Enjoy tailor-made experiences such as:

• Guided outdoor adventures in breathtaking landscapes
• Exclusive cultural immersions, including private tea ceremonies and artisan workshops
• Access to hidden gems known only to locals

Redefining Effortless Luxury

NOT A HOTEL Concierge Services exist to remove every obstacle between you and your ideal stay. By blending high-touch hospitality with advanced technology, they ensure that every visit feels effortless, indulgent, and uniquely yours.