An Iconic Revival: W Prague Redefines Luxury Lifestyle Hospitality in Central Europe

W Hotels, part of Marriott Bonvoy’s prestigious portfolio of over 30 extraordinary hotel brands, has unveiled the highly anticipated W Prague luxury hotel, marking the brand’s dynamic entry into the Czech Republic. This exciting new addition reimagines the iconic Grand Hotel Evropa, a renowned Art Nouveau gem, into a vibrant symbol of modern luxury lifestyle hospitality. As W Prague luxury hotel joins the ranks of celebrated European destinations such as W Rome and W Budapest, it introduces an entirely new standard of sophistication to Central Europe.

Situated in the heart of Wenceslas Square, the W Prague luxury hotel blends Prague’s rich cultural history with W’s signature forward-thinking design, offering a seamless fusion of tradition and contemporary luxury. With 161 exquisitely designed rooms, including the exceptional WOW Bohemia Duplex suite, dynamic culinary offerings, and an electrifying social scene, the W Prague luxury hotel is the city’s new cultural and social hub.

A Historic Landmark Reimagined

W Prague luxury hotel is a celebration of architectural brilliance and cultural heritage. Originally built as the Grand Hotel Evropa in the early 20th century, the property was a beacon of innovation and Art Nouveau elegance. Now, with the creative vision of internationally acclaimed architects Benoy and the award-winning AvroKO’s London Studio, in collaboration with local designer Chapman Taylor, the landmark has been meticulously restored and expanded to include a striking nine-story elliptical-shaped contemporary wing designed by DAM Studio.

Inspired by Prague’s “City of Gold” moniker, the hotel’s design incorporates the “Elixir” theme, symbolizing a harmonious blend of history, innovation, nature, and fantasy. From the heritage building’s original stucco façade to the dreamlike “Fantastical Garden” connecting the old and new wings, W Prague luxury hotel offers guests an enchanting journey through time and design. The intricate faux embroidery mural by Adam Ellis Studio and the floral chandeliers by Preciosa Lighting bring the theme to life, creating an immersive experience like no other.

Elegant and Modern Accommodations

The W Prague luxury hotel’s 161 guestrooms and 23 suites have been thoughtfully curated to blend Art Nouveau elegance with the hotel’s signature bold aesthetic. The E-WOW Suite, a modern take on the Presidential Suite, offers guests an opulent retreat on the 8th floor. The suite epitomizes contemporary luxury with reflective textures, vibrant colors, and spacious relaxation, work, and entertainment areas.

The WOW Bohemia Duplex embraces its historical roots in the heritage building with restored beams, decorative arch windows, and a deep grenache color palette. Oversized curtains and skylights create an inviting ambiance that celebrates heritage and modernity. From loft-like spaces to plaster-finished walls, each room tells a story that resonates with Prague’s storied past and vibrant present.

Transformative Art and Design

W Prague luxury hotel is more than a hotel; it is a gallery of artistic and architectural innovation. The curated art installations by Adam Ellis Studio and local Czech artists provide an immersive sensory experience for guests. Highlights include:

• Psychedelic wall art at the Bisou bar.
• The fantastical garden mural by Michael Škapa in the W Lounge Garden.
• Handcrafted crystal installations by Preciosa Lighting in the restored atrium symbolize Bohemian heritage.

KIMCHI, a renowned Bohemian glassware brand, adds another layer of elegance by showcasing exclusive designs at its boutique store within the hotel. The interplay of historical and modern elements ensures every corner of the W Prague luxury hotel is a masterpiece.

Unforgettable Culinary Experiences

W Prague luxury hotel elevates Prague’s culinary scene with a diverse array of dining experiences that combine tradition with experimentation:

Le Petit Beefbar at Grand Café

Partnering with Monaco-based restaurateur Riccardo Giraudi, this upscale bistro redefines steakhouse traditions. It focuses on sharing plates and premium meats. Inspired by global flavors, Le Petit Beefbar offers a sophisticated yet approachable dining experience.

W Lounge and Garden

W Lounge is on the ground floor, the hotel’s social epicenter. With its lush interior terrace, soft blues, greens, and terracotta furnishings, the space effortlessly transitions from a serene morning retreat to a lively evening hotspot. Guests can enjoy signature cocktails and share plates while the Music Curator, Adriana Mižigárová, sets the mood with curated beats.

Bisou

A tranquil sanctuary offering locally sourced wines, champagne, and artisanal coffee. This intimate space is perfect for relaxed gatherings with friends or quiet moments of reflection.

Above Rooftop

Set against the stunning Prague skyline, this seasonal outdoor terrace is poised to become the city’s top destination during spring and summer. With curated beats, refreshing cocktails, and breathtaking views, the Above Rooftop epitomizes vibrant, sophisticated living.

Minus One

Nestled in the basement, Minus One offers a multisensory cocktail experience curated by award-winning mixologist Jan Šebek. The space transitions seamlessly into a performance and lounge venue with a hidden speakeasy for intimate gatherings. A private tasting room adorned with deep green lacquered shelves and shimmering gold ceilings completes the experience.

A Haven of Relaxation and Wellness

W Prague luxury hotel’s AWAY Spa offers a serene escape from the bustling city. Highlights include:

• WET Pool: A tranquil oasis for relaxation.
• Thermal Suite: Featuring a sauna, steam room, whirlpool, and the immersive All Seasons Water Journey, replicating the sensations of all four seasons.
• Treatment Rooms: Five luxurious rooms, including a couple’s suite, where guests can enjoy signature treatments like the De-Stress Massage.
• FIT Gym: Equipped with state-of-the-art Matrix equipment and Fitness on Demand classes.

For outdoor enthusiasts, the hotel partners with a local running club, offering guests the chance to explore Prague’s charming streets and parks.

Redefining Luxury Lifestyle in Central Europe

With its blend of historical grandeur and modern sophistication, W Prague luxury hotel redefines the concept of luxury lifestyle hospitality in Central Europe. The hotel embodies Prague’s cultural and creative spirit, from its bold design and innovative culinary offerings to its transformative art installations and world-class wellness amenities.

Whether you’re a seasoned traveler seeking the ultimate luxury or a first-time visitor looking to immerse yourself in Prague’s rich history, W Prague luxury hotel offers an experience unlike any other. Its vibrant energy, unparalleled service, and commitment to excellence ensure that every guest leaves with unforgettable memories.

Plan Your Stay at W Prague Luxury Hotel

W Prague luxury hotel is located on Wenceslas Square, ideally situated to explore the city’s many attractions, from the historic Charles Bridge to the charming Old Town Square. Book your stay today and discover why W Prague Luxury Hotel is the ultimate destination for modern luxury travelers.

About W Hotels

Born from the social electricity of New York City, W Hotels has been at the forefront of lifestyle hospitality for over two decades. With nearly 70 destinations worldwide, W Hotels is synonymous with bold design, dynamic energy, and innovation in luxury travel. Each W property captures the magnetic essence of its location while embodying the brand’s unmistakable vibrancy and creativity.

The brand’s signature “Whatever/Whenever” service ensures guests experience unmatched convenience, fulfilling requests big or small around the clock. Iconic “Living Rooms” replace traditional lobbies, creating buzzing spaces where guests and locals can connect, socialize, or simply relax in style. W Hotels also features vibrant dining concepts, world-class fitness facilities, and cutting-edge wellness programs, ensuring a holistic guest experience.

W Hotels is undergoing a multi-year brand evolution to adapt to the changing needs of modern travelers. By combining the brand’s iconic energy with a renewed focus on sustainability, wellness, and immersive experiences, W Hotels aims to redefine luxury hospitality for the next generation of global explorers. Whether in urban centers, exotic beach destinations, or hidden cultural hubs, W Hotels invites guests to embrace freedom of expression and discover luxury through a fresh lens.

About Marriott Bonvoy

Marriott Bonvoy’s extraordinary portfolio redefines hospitality with 30 distinct brands tailored to every type of traveler. From ultra-luxury properties such as The Ritz-Carlton and St. Regis to vibrant lifestyle brands like W Hotels, Marriott Bonvoy offers unmatched global experiences. With nearly 8,000 hotels and resorts in over 130 countries, it is the most comprehensive travel program in the world.

Marriott Bonvoy members enjoy unparalleled benefits. They earn points for hotel stays, premium home rentals, and all-inclusive resorts. Points can be redeemed for free stays, exclusive experiences through Marriott Bonvoy Moments™, and luxurious products from Marriott Bonvoy Boutiques®. Members can also access co-branded credit cards, which unlock more opportunities to earn rewards through everyday purchases.

Designed for the modern traveler, Marriott Bonvoy blends innovation with exceptional service to ensure each journey is memorable. Whether exploring iconic cities, relaxing in tropical paradises, or immersing in cultural treasures, Marriott Bonvoy connects guests to the world in extraordinary ways.

Discover Prague: A City of Timeless Allure

Prague, the capital of the Czech Republic, seamlessly combines its rich historical heritage with vibrant modernity. Known as the “City of a Hundred Spires,” Prague’s iconic skyline is dotted with Gothic, Baroque, and Romanesque architecture, offering an enchanting atmosphere that captivates visitors worldwide. Steeped in history, culture, and charm, Prague is a must-visit destination for travelers seeking an unforgettable European experience.

Historical Marvels

Prague’s Old Town Square is the city’s heart, with architectural treasures. Here, visitors can admire the Astronomical Clock, a 15th-century masterpiece that continues to chime with its intricate mechanical display. Nearby, the Charles Bridge, adorned with Baroque statues, spans the Vltava River and connects the Old Town to the historic Prague Castle district. The castle, one of the largest ancient castles in the world, offers panoramic views of the city and is home to St. Vitus Cathedral, a Gothic marvel that houses the Czech Crown Jewels.

A Cultural Hub

Prague is not just about its history but also a thriving cultural center. The city boasts world-class museums, theaters, and galleries, including the National Museum, the Mucha Museum, and the Estates Theatre, where Mozart premiered Don Giovanni. Prague’s cultural calendar includes events like the Prague Spring International Music Festival and contemporary art exhibitions at the DOX Centre for Contemporary Art.

Vibrant Neighborhoods

Each neighborhood in Prague has its unique character. Mala Strana, or the “Lesser Town,” enchants visitors with its quaint streets and historic charm. At the same time, the trendy district of Vinohrady is known for its vibrant café culture and Art Deco architecture. For those seeking a modern vibe, the Karlin district offers innovative restaurants, stylish boutiques, and a bustling nightlife scene.

Culinary Delights

Prague’s culinary scene is a delightful mix of traditional Czech flavors and international influences. Visitors can savor hearty classics like goulash and trdelník (a sweet, rolled pastry) or indulge in gourmet dining experiences at Michelin-starred restaurants. The city is also renowned for its craft beer culture, with breweries offering everything from traditional lagers to modern IPAs.

Natural Escapes

Beyond its urban charm, Prague offers numerous opportunities to connect with nature. With its lush gardens and miniature Eiffel Tower replica, Petrin Hill provides a serene escape and stunning city views. The Vltava River is perfect for a leisurely boat ride, while Letna Park’s expansive greenery is ideal for a relaxing stroll or picnic.

A Modern Destination

While deeply rooted in its past, Prague embraces modernity with open arms. It is a hub for innovation, design, and contemporary arts, making it a magnet for creatives and entrepreneurs. From stylish hotels and cutting-edge galleries to tech startups, the city is a dynamic blend of tradition and progress.

Prague leaves a lasting impression on all who visit. Its captivating beauty, rich history, and vibrant energy make it an ideal destination for travelers of all interests. Whether exploring its ancient streets, indulging in its culinary offerings, or immersing yourself in its cultural scene, Prague promises an experience that is as timeless as it is unforgettable.

A Historic Landmark Reimagined

W Prague luxury hotel is a celebration of architectural brilliance and cultural heritage. Originally built as the Grand Hotel Evropa in the early 20th century, the property was a beacon of innovation and Art Nouveau elegance. Now, with the creative vision of internationally acclaimed architects Benoy and the award-winning AvroKO’s London Studio, in collaboration with local designer Chapman Taylor, the landmark has been meticulously restored and expanded to include a striking nine-story elliptical-shaped contemporary wing designed by DAM Studio.

Inspired by Prague’s “City of Gold” moniker, the hotel’s design incorporates the “Elixir” theme, symbolizing a harmonious blend of history, innovation, nature, and fantasy. From the heritage building’s original stucco façade to the dreamlike “Fantastical Garden” connecting the old and new wings, W Prague luxury hotel offers guests an enchanting journey through time and design. The intricate faux embroidery mural by Adam Ellis Studio and the floral chandeliers by Preciosa Lighting bring the theme to life, creating an immersive experience like no other.