Elysium
Mercedes-AMG, synonymous with luxury performance and dynamic excellence, has unveiled its most expansive and exhilarating summer program: the 2025 AMG Experience. Combining world-class driver training, unforgettable discovery tours, and intimate insights into the AMG brand, this program is designed to captivate enthusiasts across all levels of driving expertise. From the iconic racetracks of Europe to picturesque roadways and scenic vistas, every moment of the AMG Experience embodies the pinnacle of driving pleasure, luxury, and exclusivity.
A World-Class Programme for Every Enthusiast
The 2025 AMG Experience summer program offers a meticulously curated range of activities across two categories: AMG Experience on Track and AMG Experience on Road. Catering to seasoned drivers and beginners, these events blend high-performance thrills, expert instruction, and first-class amenities to create unforgettable experiences. Whether testing personal limits on legendary racetracks or exploring Europe’s most beautiful roads, participants will be immersed in the extraordinary world of Mercedes-AMG.
Key Highlights of the 2025 AMG Experience:
- Significantly expanded summer offerings, including new events such as Drift Special Boxberg and Pro Imola.
- A five-day Explore Mallorca road adventure.
- Exclusive insights into the Mercedes-AMG brand with behind-the-scenes access.
- Tailored driving experiences for all skill levels, supported by professional instructors.
- Luxurious accommodations, exquisite culinary offerings, and unparalleled attention to detail.
AMG Experience on Track: Mastering Precision and Performance
The AMG Experience on Track is tailored to develop and refine driving skills in some of the most challenging and iconic racing environments. From the Mercedes-Benz Test and Technology Centre in Immendingen to legendary circuits like the Nürburgring and Hockenheimring, each venue offers a unique opportunity to experience the full spectrum of AMG performance.
Training Levels and Formats:
- Discover Programme (Half-Day):
- It is designed for beginners to explore the basics of driving safety and familiarize themselves with Mercedes-AMG models.
- Performance Training (One Day):
- Focuses on practical driving physics and the application of advanced safety systems.
- Advanced Training (Two Days):
- Offers in-depth training on handling high-performance vehicles in challenging scenarios.
- Pro Event (Two Days):
- Reserved for advanced drivers with prior experience in the Advanced Training program. Includes free driving on racetracks and intensive motorsport experiences.
Noteworthy Events:
- Drift Special at Boxberg:
- Exclusive to the 2025 program, this event focuses on mastering spectacular drifting maneuvers on a specially prepared course.
- Pro Imola:
- The event will be held at the renowned Autodromo Enzo e Dino Ferrari in Italy. Participants will experience the adrenaline of high-speed precision driving on this legendary circuit.
- Track Day at the Nürburgring Grand Prix Course:
- A unique opportunity for participants to drive their performance vehicles on one of the world’s most famous racetracks.
AMG Experience on Road: Scenic Journeys and Brand Immersion
The AMG Experience on Road program combines the joy of driving with breathtaking landscapes, cultural exploration, and luxurious hospitality. From Germany’s rolling hills to Spain’s coastal roads, these tours showcase the versatility and performance of Mercedes-AMG vehicles.
Signature Events:
- Spirit of Affalterbach:
- This is a one-day immersion into the world of the AMG brand, featuring a tour of the engine factory and a guided drive through the scenic Hohenlohe region.
- Begins at the luxurious Wald- und Schlosshotel Friedrichsruhe, a five-star superior hotel renowned for its elegance and charm.
- Explore Mallorca:
- A five-day adventure through Spain’s sunny island featuring winding mountain passes, pristine coastal roads, and exclusive accommodations. Participants will indulge in Mallorcan cuisine and uncover the hidden treasures of this Mediterranean paradise.
- Formula 1™ Meets G-Class Special Spielberg:
- A five-day event combining off-road excitement in the iconic G-Class with VIP access to the Austrian Grand Prix at the Red Bull Ring. Highlights include a helicopter transfer, pit-lane walks, and an exclusive dinner with the Mercedes-AMG Petronas Formula 1™ team.
Luxury and Culinary Excellence:
Every road program is meticulously designed to ensure a seamless blend of high-performance driving and refined living. From gourmet meals to luxurious accommodations, participants are treated to unparalleled service and attention to detail.
Special Programmes: Combining Performance and Lifestyle
Track Meets Road Special Nürburgring:
This exclusive two-day program offers participants the best of both worlds. The first day features a scenic drive through the winding roads of the Eifel region, paired with exquisite dining experiences. The second-day shifts focus on high-intensity driving on the Nürburgring Grand Prix circuit, with advanced driving dynamics training and workshops on safety technologies.
AMG Experience on Ice:
For those seeking winter thrills, the AMG Experience on Ice delivers unparalleled driving pleasure on frozen lakes and expertly prepared snow tracks in Sweden. Available until the end of March 2025, this program offers a unique opportunity to master driving dynamics in extreme conditions.
The Mercedes-AMG Fleet: Power, Elegance, and Innovation
The 2025 AMG Experience features an extensive fleet showcasing Mercedes-AMG’s engineering prowess. From classic V8-powered models to cutting-edge performance hybrids and all-electric vehicles, participants will have the opportunity to experience the best of AMG’s innovation and performance. Vehicles may be single or double-occupied depending on the event format, ensuring a personalized experience.
About AMG EXPERIENCE
The AMG EXPERIENCE is a global initiative that offers exclusive driving adventures and training courses. The program continues to delight customers worldwide, with events in 25 markets, including Australia, South Africa, Japan, and the U.S. These events are organized in collaboration with Emotion: GmbH, an independent tour operator licensed by Mercedes-AMG.
Program Details and Registration
For more information on event dates, pricing, and registration, visit the official AMG Experience website at https://experience.mercedes-amg.com/de/#0.
Experience the thrill, luxury, and precision of Mercedes-AMG like never before. The 2025 AMG Experience summer program invites you to push boundaries, explore new horizons, and immerse yourself in the unparalleled world of AMG.
The Legacy and Innovation of Mercedes-AMG: A Journey of Performance Excellence
Mercedes-AMG stands as a beacon of engineering prowess, luxury, and unparalleled performance in the automotive world. Since its inception, AMG has epitomized the fusion of cutting-edge technology, meticulous craftsmanship, and an unrelenting pursuit of speed and precision. From its humble beginnings to becoming a globally recognized brand, Mercedes-AMG continues to push boundaries, shaping the future of high-performance vehicles.
The Origins of AMG: A Visionary Beginning
The story of Mercedes-AMG began in 1967 when two former Mercedes-Benz engineers, Hans Werner Aufrecht and Erhard Melcher, decided to follow their passion for motorsport. Based in a small workshop in Burgstall, Germany, the duo founded AMG (Aufrecht, Melcher, and Großaspach – the latter being Aufrecht’s birthplace). Their mission was simple yet ambitious: to enhance the performance of Mercedes-Benz vehicles.
AMG’s first significant breakthrough came with the Mercedes-Benz 300 SEL 6.8 AMG, affectionately known as the “Red Pig.” This modified sedan, equipped with a powerful 6.8-liter V8 engine, shocked the motorsport world by securing a class victory and second place overall at the 1971 24 Hours of Spa. This remarkable achievement established AMG as a formidable player in the high-performance automotive industry, laying the foundation for its future success.
Integration with Mercedes-Benz: A Strategic Partnership
In 1990, AMG entered into a formal partnership with Mercedes-Benz, marking the beginning of a new era. This collaboration allowed AMG to leverage Mercedes-Benz’s resources while maintaining its focus on crafting high-performance vehicles. In 1999, Mercedes-Benz acquired a majority stake in AMG, which was then transformed into Mercedes-AMG GmbH. This integration strengthened AMG’s position as the performance division of Mercedes-Benz, enabling it to expand its product portfolio and reach a global audience.
The Philosophy of Mercedes-AMG: One Man, One Engine
At the heart of Mercedes-AMG’s success lies its unique “One Man, One Engine” philosophy. A master technician at the factory in Affalterbach, Germany, meticulously handcrafts every AMG engine. This approach ensures the highest level of quality and imbues each engine with a sense of individuality and craftsmanship. The technician’s signature on the engine plaque is a testament to their dedication and expertise.
Engineering Excellence: The Power Behind AMG
Mercedes-AMG vehicles are renowned for their extraordinary performance, which is no accident. Every AMG model is a product of relentless engineering innovation and technological advancement. From turbocharged V8 engines to cutting-edge hybrid powertrains, AMG continually redefines what is possible in high-performance vehicles.
AMG’s Iconic Powertrains
- V8 Biturbo Engines:
- AMG’s signature 4.0-liter V8 biturbo engine is a masterpiece of engineering. Its lightweight construction, advanced turbocharging technology, and exceptional power delivery are hallmarks of AMG’s performance lineup.
- AMG Performance Hybrids:
- Embracing the future of mobility, AMG has developed high-performance hybrid systems that combine electric motors with powerful combustion engines. Inspired by Formula 1™ technology, the Mercedes-AMG ONE exemplifies this innovation, boasting over 1,000 horsepower and groundbreaking hybrid efficiency.
- AMG Electric Vehicles:
- With the advent of electric mobility, AMG has expanded its portfolio to include all-electric performance models. The Mercedes-AMG EQS and EQE represent AMG’s commitment to sustainability without compromising power and driving dynamics.
AMG Design: Aesthetic and Aerodynamic Excellence
Beyond performance, Mercedes-AMG vehicles are celebrated for their distinctive design. AMG’s design philosophy blends athleticism with elegance, creating cars with presence and sophistication.
- Exterior Design:
- AMG models are instantly recognizable by their aggressive stance, aerodynamic enhancements, and signature grille. Elements such as larger air intakes, sporty side skirts, and quad exhaust tips emphasize their performance-oriented character.
- Interior Craftsmanship:
- Inside, AMG vehicles offer a perfect blend of luxury and sportiness. Premium materials, state-of-the-art technology, and AMG-specific details, such as performance steering wheels and sports seats, create an immersive driving environment.
Mercedes-AMG in Motorsport: A Legacy of Dominance
Motorsport is deeply ingrained in AMG’s DNA. From the early days of the “Red Pig” to modern Formula 1™ dominance, AMG has consistently demonstrated its engineering excellence on the track.
Formula 1™ Success
The Mercedes-AMG Petronas Formula 1™ Team is one of the most successful teams in motorsport history. With multiple Constructors’ and Drivers’ Championships, AMG’s expertise in aerodynamics, powertrain development, and race strategy has propelled it to the pinnacle of motorsport.
Customer Racing Programme
AMG’s involvement in motorsport extends beyond Formula 1™. The AMG Customer Racing Programme enables private teams and drivers to compete in prestigious events such as the 24 Hours of Le Mans and the GT World Challenge. The Mercedes-AMG GT3 and GT4 cars are renowned for their performance, reliability, and competitive edge.
AMG Experience: Bringing the Brand to Life
Mercedes-AMG doesn’t just build cars; it creates experiences. The AMG Experience program offers enthusiasts the opportunity to explore the full potential of AMG vehicles through exclusive driving events and training courses.
On Track
Participants can hone their skills on legendary racetracks guided by professional instructors. From the Nürburgring to the Hockenheimring, these events provide a unique blend of adrenaline and education.
On Road
AMG’s road experiences showcase the brand’s versatility. Scenic tours through breathtaking landscapes, luxurious accommodations, and gourmet dining offer a perfect balance of performance and leisure.
AMG and the Future: Innovation and Sustainability
As the automotive industry evolves, Mercedes-AMG remains at the forefront of innovation. The brand’s commitment to sustainability is evident in its high-performance electric and hybrid vehicles development. By integrating cutting-edge technology with AMG’s signature driving dynamics, the brand is shaping the future of performance mobility.
Vision AMG
Mercedes-AMG’s Vision AMG concept represents its vision for a sustainable, high-performance future. With a focus on electric mobility, advanced aerodynamics, and innovative design, Vision AMG paves the way for the next generation of AMG vehicles.
AMG Lifestyle: Beyond the Drive
AMG extends its influence beyond the automotive realm, offering a comprehensive lifestyle experience. From exclusive merchandise and accessories to collaborations with luxury brands, AMG has created a world that resonates with its fan base.
AMG Private Lounge
The AMG Private Lounge is an exclusive community for AMG owners and enthusiasts. Members gain access to behind-the-scenes content, VIP events, and networking opportunities, further deepening their connection to the brand.
The Spirit of Mercedes-AMG
Mercedes-AMG represents more than just performance vehicles; it embodies a relentless pursuit of excellence, innovation, and passion. From its roots as a small tuning workshop to its status as a global leader in high-performance mobility, AMG has redefined what it means to be a driving enthusiast. As the brand embraces the challenges of the future, it remains committed to delivering the ultimate driving experience, ensuring that the AMG legacy continues to thrive for generations to come.
