Elysium
In a world where every second counts, TAG Heuer brings its legacy of precision and performance full circle with the launch of the TAG Heuer Monaco Chronograph Stopwatch. This limited-edition timepiece isn’t just a watch—it’s a celebration of racing’s golden era, a nod to cinematic history, and a testament to mechanical mastery.
A Historic Timepiece for a Historic Race
TAG Heuer became the first-ever title sponsor of the Formula 1 Grand Prix de Monaco in a groundbreaking partnership. To mark this pivotal moment, the Maison introduces a more than fitting watch: the TAG Heuer Monaco Chronograph Stopwatch.
For decades, Heuer stopwatches were the choice of champions. From the pit walls of Monaco to the necks of timekeepers in the ’60s and ’70s, they were icons of accuracy. Today, that heritage is reborn, evolved, and reimagined in this striking new piece.
Revisiting a Revolutionary Design
When it debuted in 1969, the TAG Heuer Monaco shook the world of horology. It was bold, square, and the first automatic chronograph. With a left-sided crown, vibrant blue dial, and mechanical innovation, the Monaco wasn’t just different; it was daring.
It wasn’t long before Hollywood noticed. In the 1971 film Le Mans, Steve McQueen chose Monaco to complete his racing look. That decision forever bound the watch to motorsport glamour and big-screen bravado. And so, the legend grew.
The new TAG Heuer Monaco Chronograph Stopwatch draws on this rich legacy. Every element—from its dial design to its DLC-coated titanium case—has been carefully considered to reflect its motorsport DNA.
Inside the TAG Heuer Monaco Chronograph Stopwatch
This is where timeless design meets modern engineering.
- Movement: Powered by the legendary TAG Heuer Monaco Calibre 11, the heart of the original Monaco, ensuring mechanical fidelity and precision.
- Dial: An opaline silver dial framed in black, punctuated with bold red accents. The original Heuer color palette—black, white, and red—comes alive here, echoing the energy of the racetrack.
- Subdials: Two black counters at 3 and 9 o’clock, with high-contrast white hands and markers for instant legibility.
- Chronograph Hand: Red lacquered, sweeping the dial with urgency and elegance.
- Logo & Typography: The vintage HEUER logo printed boldly at 6 o’clock roots this piece firmly in the past while pointing to the future.
Case & Crown
The 39mm case is built from black DLC-coated grade-2 titanium, sandblasted for a modern matte finish.
- Crown on the left—a tribute to the rebellious spirit of the original.
- Pushers at 2 and 4 o’clock—crafted from the same durable titanium.
- Water Resistance: 100 meters, built for life beyond the track.
Strap
Crafted in black perforated calfskin, inspired by the racing gloves of legendary drivers. Finished with a titanium folding clasp engraved with the HEUER logo.
A Collectible With Purpose
Limited to just 970 pieces, this limited edition TAG Heuer watch honors the decade that shaped Heuer and the sport. That number is no accident—it’s an homage to the 1970s, when stopwatch timing and racing spirit intertwined.
The TAG Heuer Monaco Chronograph Stopwatch doesn’t just tell time. It tells a story:
- Of pit lanes and podiums.
- Of innovation and legacy.
- Of TAG Heuer collector’s timepiece evolution and enduring appeal.
It ships in a box that mirrors its bold visual DNA: black, white, and red. Inside, a custom travel pouch completes the luxury experience.
The Return of the Racing Spirit
There’s a rhythm to racing that only an accurate chronograph can capture. In this new Monaco Stopwatch, that rhythm becomes wearable.
The deliberate aesthetic choices are not nostalgia—they’re statements:
- Red track ring: mimics vintage dashboard timers.
- Black DLC titanium case: sleek, stealthy, shockingly light.
- Calibre 11: A defiant nod to horological history.
Together, they make the TAG Heuer racing watch a living symbol of performance under pressure.
Designed to Win, Built to Last
This isn’t a watch for everyone. It’s for the few who understand that every second counts. For those who live fast, think sharp, and demand more. Whether you’re a collector, an aficionado, or someone who knows the value of time well spent, this watch delivers.
- Retail Price: CHF 9,600
- Availability: May 2025 via selected boutiques and online.
Final Lap
More than a timepiece, the TAG Heuer Monaco Chronograph Stopwatch is a statement of identity, legacy, and luxury. It was born on the track, refined for today, and built to endure. It channels the spirit of the Monaco Grand Prix, redefines Swiss innovation, and reaffirms TAG Heuer’s place in the pantheon of modern horology.
FAQ
What is the TAG Heuer Monaco Chronograph Stopwatch?
A 970-piece limited edition TAG Heuer watch inspired by 1960s-70s Heuer stopwatches and the legacy of Formula 1.
Why is the Calibre 11 movement significant?
The TAG Heuer Monaco Calibre 11 was the world’s first automatic chronograph, and remains an icon of mechanical innovation.
What makes this TAG Heuer racing watch unique?
Its historical design, black DLC titanium case, and visual nods to vintage motorsport make it a true TAG Heuer collector’s timepiece.
Where can I buy it?
Available May 2025 via www.tagheuer.com and select boutiques.
Is this the same TAG Heuer Monaco Steve McQueen he wore?
It pays homage to the same line—the TAG Heuer Monaco Steve McQueen wore in Le Mans—with modern upgrades.
