Elysium
When embodying timeless sophistication, few names resonate like Patrick Dempsey TAG Heuer Eyewear. The iconic actor and accomplished race car driver has long been a staple in TAG Heuer’s world of luxury eyewear performance. Now, in 2025, their enduring partnership takes a visionary leap forward with a refined collection created in collaboration with Thélios, the eyewear division of LVMH.
A Man Who Lives the Brand
Since 2014, Patrick Dempsey has been more than an ambassador—he’s been an embodiment of the TAG Heuer motorsport heritage. His lifestyle echoes the brand’s DNA: performance, elegance, and precision. From racing in the grueling 24 Hours of Le Mans to starring in globally acclaimed roles, Dempsey represents a rare fusion of grit and grace.
He isn’t a face on a poster—he’s been trackside at Monaco, at boutique launches, and behind the wheel at Rennsport Reunion 7. His connection is personal, not promotional.
TAG Heuer 2025 Eyewear Collection
This year’s TAG Heuer 2025 eyewear collection redefines premium optics with a sharp edge of motorsport-inspired innovation. Crafted in partnership with Thélios, the collection merges style, speed, and storytelling into three distinct lines:
Jack Heuer Eyewear Line
The Jack Heuer eyewear line pays homage to the visionary who forged TAG Heuer’s first Formula 1 partnership. These 1960s-inspired pilot frames are made from ultra-light Japanese titanium, finished with Chromafade lenses and precise, vintage detailing. It’s a fusion of the past and the future—a tribute to design as performance.
Mini Vingt-Sept Collection
The Mini Vingt-Sept collection stands out for its aerodynamic elegance and engineering nods. The elliptical steel hinge references TAG Heuer’s 27° innovation, while polarized SPECTA lenses deliver unmatched clarity. These are not just frames; they’re tools for focused living.
TAG Heuer Shield Pro Sunglasses
TAG Heuer Shield Pro sunglasses offer futuristic resilience for those who thrive in extreme conditions. Built with flexible bio-nylon and interchangeable lenses, they are as bold as they are functional. Aimed at athletes, riders, and adventurers, the Shield Pro line makes no compromises.
Patrick Dempsey: Precision on and off the Track
Few actors can claim real-world racing credentials, but Patrick Dempsey’s racing style is more than Hollywood flair. In 2015, he clinched second place in the GTE Am category at Le Mans, earning 331 laps of respect. In 2019, his contribution was recognized with the prestigious “Spirit of Le Mans” award.
His role in the 2024 film Ferrari as Piero Taruffi only cemented his image as the cinematic and athletic heir to the brand’s TAG Heuer LVMH partnership legacy.
A Visual Legacy Reborn
This year’s campaign powerfully links to TAG Heuer’s history. Dempsey channels a legendary 1970s portrait of Jack Heuer, cradling a chronograph in one hand. In 2025, he wears frames from the Jack Heuer eyewear line and Mini Vingt-Sept collection, bridging generations of design.
About Thélios
Born from the LVMH Group‘s vision to dominate eyewear, Thélios is where craftsmanship meets couture. Combining the names of Theia (goddess of sight) and Helios (god of the sun), Thélios manufactures luxury frames for Dior, Fendi, Bulgari, Celine, and, of course, TAG Heuer. Their partnership signals a bright horizon for luxury eyewear performance.
Key Specs: 2025 Eyewear Collection
- Frame Material: Ultra-light Japanese titanium (Jack Heuer), Bio-nylon (Shield Pro)
- Lens Tech: Chromafade, SPECTA Polarized
- Design Roots: Motorsport precision and vintage pilot legacy
- Target Audience: Racers, creatives, urban explorers
FAQ
Q: What makes Patrick Dempsey the ideal face for TAG Heuer Eyewear?
A: He lives the brand—as a Le Mans racer, actor, and style icon, Dempsey reflects the spirit of performance and elegance.
Q: What distinguishes the TAG Heuer 2025 eyewear collection?
A: Three technical lines merging racing heritage with modern innovation, created in partnership with Thélios.
Q: Where can I buy the new eyewear lines?
A: Available at TAG Heuer boutiques and select luxury eyewear retailers worldwide.
Patrick Dempsey TAG Heuer Eyewear
The Patrick Dempsey TAG Heuer Eyewear collection is more than a fusion of form and function — it’s a visual embodiment of legacy, performance, and quiet luxury. Through a deeply personal connection to motorsport, cinematic influence, and timeless design, Dempsey doesn’t just represent the brand — he lives it. From the refined elegance of the Mini Vingt-Sept collection to the bold innovation of the Shield Pro line, every piece is engineered for those who lead with precision and style.
As TAG Heuer continues to push the boundaries of luxury eyewear performance, this partnership sets a new standard — one where every detail tells a story, and every frame captures a moment of excellence. Whether on the track, on screen, or in the streets, this collection invites you to see the world through the lens of purpose, heritage, and elevated vision.
TAG Heuer’s Powerhouse of Icons and Collaborations
Beyond its precision engineering and racing DNA, TAG Heuer is defined by the company it keeps — a curated alliance of global icons and elite partners that amplify its legacy. Alongside Patrick Dempsey, who epitomizes the brand’s fusion of speed and sophistication, TAG Heuer boasts a stellar lineup of ambassadors including Ryan Gosling, known for his cool minimalism; Naomi Osaka, a champion of modern resilience; Jacob Elordi, the face of youthful elegance; and Cara Delevingne, who brings boldness and edge to the maison’s image.
These figures represent more than celebrity — they mirror TAG Heuer’s core values: pressure-tested performance, disruptive creativity, and timeless design. On the brand collaboration front, TAG Heuer has elevated its status through groundbreaking alliances with Porsche, Red Bull Racing, and the iconic Gulf Oil — infusing motorsport legacy with future-forward innovation. In the luxury eyewear space, its partnership with Thélios (LVMH Eyewear Excellence) cements its commitment to craftsmanship and exclusivity, ensuring each product reflects the same spirit as its legendary timepieces.
Together, these partnerships form a constellation of influence, positioning TAG Heuer at the intersection of heritage, performance, and cultural relevance.
