Elysium
Mercedes-Benz Places in Miami Launches Sales for Tower 2
Luxury and innovation converge as Mercedes-Benz Places in Miami and JDS Development Group announce the launch of sales for Tower 2. Following the resounding success of Tower 1, which sold 100 residences in just four days, the second tower promises to elevate branded real estate to new heights. With 2.5 million square feet of cutting-edge design and unparalleled amenities, this landmark development redefines modern urban living in Miami’s vibrant Brickell district. The project is a real estate venture and a statement of Mercedes-Benz‘s commitment to innovation, sustainability, and luxury living.
A Glimpse into the Future: The Silver Arrow Lounge & Sales Gallery
On February 5th, 2024, Mercedes-Benz and JDS Development officially opened the Sales Gallery, unveiling the Silver Arrow Lounge—an exclusive rooftop retreat for residents. This 16-meter swimming pool, sun deck, and lounge space pay homage to the iconic Mercedes-Benz Silver Arrows racing cars, encapsulating a fusion of timeless design and performance excellence.
The Sales Gallery showcases key design elements of the residences, embodying the theme “Timeless Design, Inspired by Miami.” Potential homeowners can experience firsthand the precision and craftsmanship synonymous with Mercedes-Benz luxury. The gallery features immersive displays, digital models, and architectural projections, allowing prospective buyers to explore floorplans, material finishes, and smart home features that will define the living experience at Mercedes-Benz Places.
Architectural Brilliance: A Landmark in the Making
Designed by SHoP Architects and Woods Bagot, the 67-story cuboid tower embraces stacked and offset volumes, reinforcing Mercedes-Benz’s Sensual Purity design philosophy. With floor-to-ceiling windows up to 10 feet tall, the residences prioritize natural light, expansive views, and contemporary elegance.
- Bespoke Interiors: Custom-designed kitchens and bathrooms exude refinement, featuring premium materials, high-tech appliances, and seamless integration of smart-home technology.
- Exclusive Entryway: A private Porte Cochère ensures a seamless luxury experience when residents arrive, offering VIP valet services and an exclusive concierge team.
- Smart & Sustainable: Integrated EV charging stations, bicycle & scooter sharing, and house cars align with Mercedes-Benz’s commitment to mobility and innovation.
- Advanced Home Automation: Residences come equipped with AI-powered climate control, voice-activated lighting, and state-of-the-art security systems.
Luxury Beyond Residences: Amenities & Urban Integration
With over 130,000 square feet of amenities, Mercedes-Benz Places in Miami delivers an all-encompassing luxury lifestyle:
- Premier wellness & fitness spaces, including a state-of-the-art gym, spa, and wellness retreat.
- 174-key luxury hotel, bringing world-class hospitality to residents and guests.
- 250,000 square feet of office and retail space, offering high-end boutiques, designer showrooms, and business hubs.
- Padel and basketball courts cater to an active and dynamic lifestyle.
- Lush green spaces designed by Field Operations, including meditation gardens, walking trails, and art installations.
- Direct access to The Underline Park system, seamlessly integrating urban greenery with modern living.
- Personalized concierge services, offering everything from private chef bookings to luxury car rentals.
The Southside Park transformation introduces a new era of urban live-work-play environments, blending landscaped topography, nature trails, and multi-use recreational areas. Residents will experience a unique synergy between high-end urban living and nature, enhancing overall wellness and sustainability.
A New Era of Branded Real Estate in the U.S.
As the first Mercedes-Benz branded residential project in the U.S., this collaboration with JDS Development Group sets a new benchmark for automotive-inspired luxury living. Michael Stern, CEO of JDS Development, emphasizes the project’s significance:
“We’re honored to create an iconic community in Miami, leveraging Mercedes-Benz’s visionary design approach. With international demand soaring, Tower 2 will further define Brickell’s evolving skyline.”
This bold venture in branded real estate reshapes how high-end automotive brands expand into architecture and luxury real estate. The project guarantees a distinctive, highly sought-after living environment by merging Mercedes-Benz’s aesthetic and technological expertise with JDS Development’s experience creating landmark skyscrapers.
Sales for Phase 2 are now underway, led by SERHANT, a pioneering real estate and media company focused on redefining modern neighborhoods.
Mercedes-Benz: A Legacy of Innovation and Luxury
Mercedes-Benz has been a leader in automotive excellence, innovation, and timeless design for over a century. The brand is synonymous with precision engineering, high-performance vehicles, and unmatched luxury. From the first automobile created by Karl Benz in 1886 to the latest advancements in electric mobility and AI-driven autonomous driving, Mercedes-Benz continues to redefine the future of transportation.
Beyond automobiles, Mercedes-Benz’s expansion into real estate is a testament to its commitment to delivering exceptional lifestyle experiences. By blending automotive aesthetics with architectural ingenuity, Mercedes-Benz Places embodies the same values of quality, elegance, and technological innovation that have made the brand an icon worldwide. With initiatives in sustainability, thoughtful city planning, and mobility solutions, Mercedes-Benz is pioneering a holistic approach to modern living.
Miami’s Booming Real Estate Market: A Prime Investment Destination
Miami has become one of the fastest-growing and most desirable real estate markets in the U.S., attracting domestic and international investors. With a booming economy, favorable tax incentives, and an influx of high-net-worth individuals, the city’s real estate sector is experiencing unprecedented demand.
- Luxury Developments: Miami continues to see an expansion in high-end residential and commercial properties, including branded real estate like Mercedes-Benz Places.
- Migration Trends: Many businesses, entrepreneurs, and tech firms are relocating to Miami, fueling demand for premium housing.
- High Rental Yields: The city offers strong returns on investment, making it a top choice for real estate investors looking for long-term appreciation.
- Infrastructure Growth: With major urban development projects, improved public transit systems, and world-class cultural and lifestyle attractions, Miami is positioning itself as a global hub for luxury and innovation.
As Miami’s skyline continues to evolve, Mercedes-Benz Places in Miami stands as a symbol of the city’s transformation into a premier global destination. Investors and homeowners recognize this unparalleled opportunity to own a piece of the future in one of the world’s most dynamic and lucrative real estate markets.
GIPHY App Key not set. Please check settings