Elysium
Automobili Lamborghini recently unveiled the Lamborghini Revuelto Opera Unica at the Lamborghini Esperienza Arte in Shanghai, showcasing a remarkable fusion of artistry, technology, and customization. This one-of-a-kind supercar, crafted by the Lamborghini Centro Stile and Ad Personam customization program, is a tribute to Lamborghini’s commitment to innovation and artistry. The Revuelto Opera Unica embodies the ethos of Lamborghini’s Direzione Cor Tauri strategy, an ambitious roadmap toward electrification. Set against the backdrop of the prestigious U-TANK No.5 in Shanghai’s West Bund, this unveiling marks a unique moment in Lamborghini’s history, tailoring an exceptional vehicle for the Chinese market that reflects power and artistic prowess.
The Vision Behind the Lamborghini Revuelto Opera Unica
The Lamborghini Revuelto Opera Unica is a testament to the Ad Personam customization program’s limitless potential. This program is designed for customers who seek a Lamborghini that is uniquely theirs, reflecting personal tastes and a dedication to luxury. With every element meticulously designed and crafted, the Lamborghini Revuelto Opera Unica synthesizes the brand’s relentless pursuit of perfection in both the automotive and artistic realms.
“This Revuelto Opera Unica flawlessly integrates speed, power, and artistry,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “In our relentless pursuit of excellence within both the automotive and artistic realms, this masterpiece elevates Lamborghini’s innovative spirit and inherent art to a new paradigm.”
A Celestial Inspiration and Masterful Craftsmanship
Reflecting Lamborghini’s Direzione Cor Tauri strategy, which aligns with the electrification movement, the Revuelto Opera Unica draws inspiration from the stars. Its exterior paint, meticulously applied over an additional 480 hours, symbolizes speed and power, taking this already unique supercar to new levels of refinement. The livery, featuring a blend of Rosso Mars, Arancio Dac, and Arancio Apodis, transitions through a fade effect from Nero Pegaso to Rosso Efesto, complemented by a Rosso Efesto rear diffuser that enhances the car’s aerodynamic dynamism.
Within the car, the luxurious Nero Ade cabin invites passengers into an environment where every stitch and texture is thoughtfully designed. Details like the inverted stitching and piping, crafted from unicolor leather and Dinamica’s Corsatex material, create a tactile experience. These additions required 53 extra hours of craftsmanship, underscoring Lamborghini’s dedication to excellence.
The Legacy of Lamborghini Centro Stile and the Ad Personam Customization Program
The Lamborghini Centro Stile design team has elevated the brand’s artistic standards, merging technology with aesthetics. The Revuelto Opera Unica represents the full potential of Lamborghini’s Ad Personam customization program, allowing customers to create their ideal supercar with infinite possibilities for colors, materials, and details. Mitja Borkert, Design Director of Automobili Lamborghini, explains:
“Lamborghini is about innovative design, unmatched performance, and the unlimited possibilities of colors and personalization. This handcrafted masterpiece showcases the immense power, speed, and thrill of the Lamborghini Revuelto.”
The Ad Personam program allows discerning clients to personalize their Lamborghini with everything from specific hues and textures to bespoke design features, ensuring that each vehicle embodies Lamborghini’s exacting quality standards and design excellence.
Uniting Power, Performance, and Electrification: The Lamborghini Revuelto and Urus SE
The Lamborghini Esperienza Arte in Shanghai was not only about unveiling the Revuelto Opera Unica but also celebrating the themes of power, performance, and sustainability across the brand. Outside, the art installation titled The Racing of Speed featured a Revuelto racing alongside the Somersault Cloud, a mythical element from ancient Chinese culture known for its incredible speed. This pairing highlighted Lamborghini’s commitment to cultural relevance and innovative storytelling.
Alongside the Revuelto Opera Unica, the Lamborghini Urus SE, the brand’s first Plug-in Hybrid Electric Vehicle (PHEV) luxury Super SUV, was displayed prominently. The Urus SE is an engineering marvel, combining a twin-turbo 4.0 V8 engine with an electric powertrain to deliver 800 CV and 950 Nm of torque. This hybrid SUV provides high performance and adaptability across various road conditions with 11 driving modes, making it a formidable addition to Lamborghini’s portfolio. The Urus SE exemplifies Lamborghini’s Direzione Cor Tauri electrification strategy, proving that luxury and environmental consideration coexist.
Lamborghini’s Transition to Electrification: Direzione Cor Tauri
The Revuelto Opera Unica’s design also pays homage to Lamborghini’s Direzione Cor Tauri initiative, a forward-looking strategy to introduce electrified performance across its lineup. The centerpiece of this initiative is the Lamborghini Revuelto, the brand’s first V12 hybrid plug-in HPEV (High-Performance Electrified Vehicle). Launched in 2023, this revolutionary model represents Lamborghini’s entry into the electrified performance world, boasting a hybrid architecture that combines a combustion engine with three electric motors and a double-clutch gearbox.
With an output of 1,015 CV, the Revuelto hybrid can reach 100 km/h in just 2.5 seconds and exceed 350 km/h speeds. Its innovative design, maximum-efficiency aerodynamics, and advanced carbon frame concept exemplify Lamborghini’s dedication to sustainable luxury without compromising performance.
The Future of Customization and Innovation at Lamborghini
The Revuelto Opera Unica’s unveiling highlights Lamborghini’s enduring commitment to creating vehicles that transcend mere transportation and offer a singular, elevated experience. The dedication to quality, detail, and customization in this one-off masterpiece underscores Lamborghini’s ethos: to provide supercars that are not only mechanically advanced but also artistically inspired.
The Ad Personam customization program at Lamborghini is a prime example of how technology and design can create something truly exceptional. Whether in Shanghai or globally, Lamborghini’s dedication to customization allows each customer to shape their vehicle to capture their unique tastes and preferences.
In Shanghai, Lamborghini has again solidified its position at the forefront of luxury and performance. The Revuelto Opera Unica is more than just a car; it symbolizes innovation, a tribute to artistry, and a testament to the brand’s relentless pursuit of excellence.
Lamborghini Revuelto Opera Unica: A Reflection of Heritage and Innovation
The Lamborghini Revuelto Opera Unica captures the brand’s distinctive Italian craftsmanship, celebrating Lamborghini’s tradition of creating vehicles that are as visually striking as powerful. Every detail, from the Rosso Mars exterior to the intricate Nero Ade interior, speaks to the brand’s expertise in fusing art with engineering.
The Opera Unica plate, made of carbon and featuring an inscription in Bianco Monocerus, is a final touch, immortalizing this unique masterpiece within the Lamborghini lineup. This detail reflects Lamborghini’s commitment to pushing the boundaries of luxury and creating personal and exclusive cars.
Lamborghini Esperienza Arte Shanghai: An Exhibition of Speed and Sophistication
The Lamborghini Esperienza Arte Shanghai event offered an ideal platform for the brand to showcase its top models and the remarkable potential of its customization program. Attendees were treated to a display of Lamborghini’s most advanced and luxurious offerings, from the groundbreaking Lamborghini Urus SE luxury Super SUV to the trailblazing Revuelto V12 hybrid plug-in HPEV. The event underscored Lamborghini’s commitment to redefining performance and artistry, weaving these elements into every model on display.
This extraordinary exhibition exemplified Lamborghini’s vision for the future, combining high performance, electrification, and individualized design in a way only Lamborghini can. For automotive enthusiasts and collectors alike, the Revuelto Opera Unica is an inspiring example of what Lamborghini’s Ad Personam customization program can achieve, pushing the limits of personalized luxury.
Conclusion: Lamborghini’s Commitment to a Personalized and Electrified Future
The Lamborghini Revuelto Opera Unica, unveiled at the Lamborghini Esperienza Arte Shanghai, represents the pinnacle of what Lamborghini’s Ad Personam customization program can offer. This event also showcased Lamborghini’s drive towards a sustainable, electrified future with models like the Urus SE, a PHEV luxury Super SUV that merges performance with environmental consciousness. As Lamborghini continues its journey with the Direzione Cor Tauri initiative, vehicles like the Revuelto and Urus SE will lead the way toward a new era of luxury, where power, personalization, and performance unite seamlessly.
The Lamborghini Revuelto Opera Unica is more than a car—it symbolizes Lamborghini’s dedication to innovation, personalization, and sustainability. With each vehicle crafted by the Ad Personam program, Lamborghini sets a new standard in the automotive world, celebrating the individuality of every driver while honoring the spirit of Italian artistry and engineering excellence. For those who value both performance and personalization, Lamborghini continues to offer unmatched opportunities to create a masterpiece on four wheels.
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