Elysium
Automobili Lamborghini unveiled an exclusive, one-of-a-kind Miami-inspired Urus SE at a private Art Basel Miami Beach 2024 event. This bespoke creation, a testament to Lamborghini’s Ad Personam customization program, draws inspiration from Miami’s vibrant culture and iconic style. As the brand’s first Plug-In Hybrid Electric Vehicle (PHEV), the Miami-inspired Urus SE represents a bold step forward in Lamborghini’s commitment to innovation and sustainability.
The Miami-Inspired Urus SE: A New Chapter in Lamborghini’s Legacy
The Miami-inspired Urus SE, the latest iteration of Lamborghini’s best-selling Super SUV, now boasts an 800 CV hybrid powertrain, making it a unique and powerful addition to the Lamborghini lineup. Launched earlier this year in Beijing, this groundbreaking model combines the thrill of Lamborghini performance with the efficiency of hybrid technology. The design team at Centro Stile, working in collaboration with the Ad Personam program, has elevated the Miami-inspired Urus SE to an entirely new level, making it a must-have for automotive enthusiasts and collectors. Its artistic livery, requiring 230 additional hours of painting and testing, underscores Lamborghini’s dedication to craftsmanship and perfection.
The artistic livery of this unique vehicle required 230 additional hours of painting and testing, underscoring Lamborghini’s dedication to craftsmanship and perfection.
Mitja Borkert, Design Director of Automobili Lamborghini, described the vision behind the Miami-inspired Urus SE:
“With this authentic piece of art, we have created the most sophisticated livery ever seen on the Urus. It reflects Miami’s vibrant lifestyle and diversity while inspiring our customers with graphics accentuating the car’s iconic design and proportions.”
Striking Design Elements
The exterior of the Miami-inspired Urus SE is a celebration of Miami’s eclectic and artistic flair. Key highlights include:
- Color Palette: A bold combination of Blu Glauco, shades of gray, and black.
- Front Lip: Finished in Nero Noctis with a Blu Glauco accent.
- Mirror Caps: Bicolor Grigio Telesto featuring Blu Glauco pinstripes for an elegant touch.
- Rear Diffuser: Nero Noctis detailed with matching Blu Glauco highlights.
Inside the cabin, the Miami-inspired Urus SE showcases unicolor leather upholstery, complemented by custom kick plates and polished carbon fiber accents. The dashboard commemorates the occasion with the word “MIAMI” prominently displayed, adding a personal and artistic touch.
A Star-Studded Reveal
The exclusive unveiling event, held in Miami Beach, attracted a distinguished lineup of Lamborghini executives, including:
- Stephan Winkelmann, Chairman and CEO
- Federico Foschini, Chief Marketing and Sales Officer
- Mitja Borkert, Design Director
- Rouven Mohr, Chief Technical Officer
- Andrea Baldi, CEO of Automobili Lamborghini America
During the event, Winkelmann shared his enthusiasm for the Miami-inspired Urus SE:
“We are thrilled to present this masterpiece during a time when Miami is buzzing with creativity and innovation. This bespoke Urus SE demonstrates our Ad Personam program’s limitless customization possibilities and reflects this incredible city’s artistic spirit.”
Lamborghini Temerario: A Glimpse of the Future
In addition to the Miami-inspired Urus SE, attendees had the opportunity to preview the Lamborghini Temerario, the successor to the legendary Huracán. Equipped with a twin-turbo V8 hybrid powertrain, the Temerario boasts an astonishing 920 CV and can accelerate from 0 to 100 km/h (0 to 62 mph) in just 2.7 seconds. This cutting-edge model blends unparalleled performance with next-level comfort and driving pleasure.
2024: A Record-Breaking Year for Lamborghini
This milestone event comes as Lamborghini celebrates a record-breaking year. The company has delivered 8,411 vehicles globally in the first three quarters of 2024, representing an 8.6% increase compared to the same period in 2023. These impressive numbers reflect the success of three new model launches over the past 18 months and the brand’s transition to a thoroughly hybridized lineup, instilling confidence in our customers and partners.
Ad Personam: Elevating the Luxury Experience
The unveiling of the Miami-inspired Urus SE underscores the importance of Lamborghini’s Ad Personam program. This program is designed to offer customers an unparalleled level of personalization, allowing for bespoke colors, materials, and design features. With Ad Personam, every Lamborghini is as unique as its owner, and the Miami-inspired Urus SE is a perfect example of the program’s transformative impact on a Lamborghini vehicle.
Mitja Borkert emphasized the program’s impact:
“Ad Personam allows our clients to express themselves through their vehicle. The Miami-inspired Urus SE is a perfect example of how customization transforms a Lamborghini into a true work of art.”
Art Basel Miami Beach: The Ideal Venue for a Masterpiece
Art Basel Miami Beach, a global hub for contemporary art, was the perfect stage for Lamborghini’s unveiling. The Miami-inspired design of the Urus SE, with its vibrant colors and artistic livery, reflects the celebration of creativity and innovation synonymous with Miami. This design choice aligns seamlessly with Lamborghini’s vision of merging automotive excellence with creative expression, making the Miami-inspired Urus SE a centerpiece of this celebration and a must-see for art event attendees and automotive enthusiasts alike.
Driving Toward the Future
The Miami-inspired Urus SE represents more than just a vehicle—it is a statement of Lamborghini’s unwavering commitment to sustainability. By blending hybrid technology with extraordinary design, this special edition exemplifies the brand’s dedication to reducing its environmental impact without compromising performance or luxury, reassuring our customers about the future of automotive excellence.
As Lamborghini continues to innovate, its focus remains on harmonizing heritage with modernity. The Miami-inspired Urus SE and the Temerario are clear examples of how the brand redefines luxury in the automotive world, ensuring its legacy endures for generations to come.
Conclusion: A Celebration of Craftsmanship and Culture
The Miami-inspired Urus SE unveiled at Art Basel Miami Beach 2024 is a testament to Lamborghini’s dedication to excellence, individuality, and innovation. With its Miami-inspired design, cutting-edge hybrid powertrain, and bespoke craftsmanship, this vehicle encapsulates the essence of Lamborghini’s Ad Personam program’s commitment to pushing boundaries.
As the brand looks ahead to an electrified future, the Miami-inspired Urus SE stands as a beacon of what is possible when artistry and engineering come together. Lamborghini has once again proven that its vehicles are not just modes of transportation—they are masterpieces that inspire and captivate.
The History of the Lamborghini Urus: Pioneering the Super SUV Segment
The Lamborghini Urus represents a bold and groundbreaking chapter in Automobili Lamborghini’s history, marking the brand’s foray into the Super SUV category. Launched in 2018, the Urus became a game-changer in the automotive industry by combining the performance and design of Lamborghini’s supercars with the practicality and versatility of an SUV. However, the story of the Urus begins long before its official debut.
The Early Concept: Lamborghini LM002
The origins of the Lamborghini Urus can be traced back to the 1980s, when the Lamborghini LM002, a military-inspired off-road vehicle, was created. Known as the “Rambo Lambo,” the LM002 was powered by a V12 engine derived from the Lamborghini Countach, offering unparalleled power and capability for its time. Although it was primarily a niche vehicle with limited production, the LM002 demonstrated Lamborghini’s ability to blend rugged utility with high-performance engineering.
While the LM002 was discontinued in the early 1990s, it laid the groundwork for Lamborghini’s future exploration of the SUV market. Decades later, the idea of a luxury performance SUV resurfaced as consumer demand for high-performance crossovers and SUVs grew.
The Vision of a Super SUV
In 2012, Lamborghini unveiled the Urus Concept at the Beijing Auto Show, signaling its intention to return to the SUV market. The concept showcased a futuristic design with sharp lines, aggressive styling, and a promise of Lamborghini’s signature performance. The positive reception to the idea cemented Lamborghini’s decision to move forward with the project, aiming to create a new benchmark in the luxury SUV segment.
The name “Urus” was derived from the Aurochs, an ancient breed of wild cattle known for its strength and dominance. This name aligns perfectly with the vehicle’s robust and commanding presence.
The Official Launch in 2018
The production version of the Lamborghini Urus was officially launched in December 2017 for the 2018 model year. As the first Super SUV in the world, the Urus was powered by a twin-turbocharged 4.0-liter V8 engine, delivering 650 horsepower and 850 Nm of torque. The Urus redefined SUV performance standards with a top speed of 305 km/h (190 mph) and the ability to accelerate from 0 to 100 km/h (0-62 mph) in just 3.6 seconds.
The Urus was also designed with versatility in mind, offering multiple driving modes for various terrains, including Strada (Street), Sport, Corsa (Track), Neve (Snow), Terra (Off-road), and Sabbia (Sand). This versatility, luxurious interiors, and cutting-edge technology made the Urus a global success.
The Hybrid Era and the Urus SE
In 2024, Lamborghini introduced the Urus SE, the brand’s first Plug-In Hybrid Electric Vehicle (PHEV). This milestone marked a significant step toward Lamborghini’s commitment to hybridizing its entire lineup by 2025. The Urus SE retained the SUV’s iconic design while offering an 800 CV hybrid powertrain, further solidifying its reputation as a trailblazer in innovation.
Lamborghini Urus
The Lamborghini Urus is a testament to the brand’s ability to innovate and adapt while staying true to its legacy of performance and design excellence. From the LM002 to the Urus SE, Lamborghini has continually pushed boundaries, creating a new niche in the automotive world and setting a benchmark for luxury SUVs. The Urus is not just a vehicle but a symbol of LamLamborghini’ssion and its mastery of combining heritage with modernity.
Lamborghini: A Legacy of Luxury and Performance
Automobili Lamborghini, founded in 1963 by Ferruccio Lamborghini, is synonymous with innovation, luxury, and performance. Based in SanSant’Agatalognese, Italy, the company has become a global icon in the automotive world, producing some of its most sought-after sports cars and supercars. With its bold designs, cutting-edge technology, and unmatched engineering, Lamborghini has redefined the boundaries of automotive excellence for decades.
The Origins of Lamborghini
Ferruccio Lamborghini was a successful entrepreneur who initially built tractors, a rapidly growing business in post-World War II Italy. His passion for luxury and engineering led him to create a car company that would rival Ferrari, inspired by a personal dispute with Enzo Ferrari over the quality of his Ferrari 250 GT. Ferruccio envisioned a new breed of grand touring cars—vehicles that combined high performance with refined luxury.
In 1963, Lamborghini unveiled its first car, the 350 GT, at the Turin Auto Show. Powered by a V12 engine designed by Giotto Bizzarrini, the 350 GT set the tone for LamLamborghini’sture as a maker of robust, elegant, and innovative automobiles.
The Birth of the Supercar: Miura
Lamborghini’s defining moment came in 1966 with the debut of the Miura, widely regarded as the world’s first supercar. The Miura’s revolutionary design, with a mid-engine layout and breathtaking aesthetics crafted by Marcello Gandini at Bertone, transformed the automotive industry. Its V12 engine and remarkable performance made it an instant icon and set the standard for high-performance sports cars.
The Miura cemented LamLamborghini’sputation for creating bold, boundary-pushing vehicles that prioritize innovation and design.
The Countach and the Era of Excess
In 1974, Lamborghini introduced the Countach, a car that redefined automotive design with its futuristic wedge shape and scissor doors. The Countach became a poster car for the 1980s, symbolizing wealth, power, and excess. It was powered by a roaring V12 engine and featured advanced engineering, reinforcing LamLamborghini’sputation as a leader in automotive innovation.
Despite financial struggles during this era, Lamborghini maintained its status as a symbol of luxury and performance.
The Modern Era: Volkswagen Group Ownership
In 1998, Lamborghini was acquired by the Volkswagen Group under the Audi division. This marked a turning point for the brand, as significant investments in technology and design helped Lamborghini thrive in the modern era. The Murciélago and Gallardo, introduced in the 2000s, brought Lamborghini into the 21st century with improved reliability, cutting-edge technology, and stunning performance.
The Aventador and Huracán, launched in the 2010s, continued this legacy, offering advanced aerodynamics, powerful V10 and V12 engines, and breathtaking designs. These models solidified LamLamborghini’ssition as a leader in the supercar market.
The premium 1:32 Lamborghini Urus diecast model has pull-back action, lights, and realistic engine sounds: durable alloy design, safLamborghini’s, perfect gift for kids or collectors.
Premium 1:24 Lamborghini brand diecast car with openable hood, trunk, and doors. Lamborghini’s realistic lights and sounds. Durable metal design, perfect for kids, collectors, and gifts.
This stunning 1:24 Lamborghini Urus diecast car features an openable hood, trunk, doors, realistic lights, and sounds. The durable metal design is perfect for kids, collectors, and gifts.
Expanding Horizons: The Urus aLamborghini’sion
In 2018, Lamborghini launched the Urus, the world’s first Super SUV. Combining Lamborghini’s performance DNA with everyday usability, the Urus expanded the brand’s appeal to a broader audience. It became one of Lamborghini’s best-selling models, revolutionizing the luxury SUV segment.
Lamborghini has also embraced a commitment to sustainability, with plans to hybridize its entire lineup by 2025. Introducing hybrid models like the Sian and the Urus SE underscores the brand’s dedication to innovation and environmental responsibility.
Automobili Lamborghini
Lamborghini’s journey is one of relentless pursuit of excellence and innovation. From its roots as a challenger to Ferrari to its status as a global luxury icon, Lamborghini has consistently pushed the boundaries of design, technology, and performance. Today, it is a beacon of Italian craftsmanship and engineering, inspiring car enthusiasts worldwide with its bold vision and unparalleled legacy.
Art Basel Miami Beach 2024: A Year of Contemporary Art
Art Basel Miami Beach 2024, returning from December 4–8 at the Miami Beach Convention Center (MBCC), promises to be a landmark event in the global art calendar. As one of the premier art fairs worldwide, it offers an unparalleled celebration of contemporary and modern art, bringing together collectors, artists, galleries, and art enthusiasts from around the globe. With its largest Art Basel Shop to date, innovative artist collaborations, and a dynamic program of exhibitions, this year’s edition is set to redefine cultural and artistic experiences.
The Largest Art Basel Shop Yet
One of the fair’s standout features is the expanded Art Basel Shop, spanning over 2,000 square feet across three locations within the MBCC: the West Lobby, Grand Ballroom, and East Lobby. Curated by Parisian creative Sarah Andelman, the shop offers a unique mix of lifestyle and heritage products that bring art into everyday life. Highlights include the AB by Art Basel Heritage Line, featuring Miami-inyear’s items like beach towels, playing cards, and golf balls and exclusive collaborations with brands and artists.
This year, Brazilian artist Paulo Nimer Pjota takes center stage with a capsule collection featuring tie-dye T-shirts, hats, and tote bags adorned with his signature mystical moti”s. On December 5, Pjota wArtists’ special signing event allowed visitors to interact with the artist and acquire personalized pieces.
Dynamic Artist Collaborations
Art Basel Miami Beach has long been a platform for groundbreaking collaborations, and Basel is no exception. This year’s notable partnerships include:
- Tyler Hobbs, known for his algorithmically generated digital art, has created a series of posters in collaboration with Iconic Moments.
- Paola Pivi, whose whimsical approach to art is showcased in a pair of artist-designed sunglasses for the Lizworks project, Hyundai’sg the World Through Artists’ Eyes.”
- British artists Kaye Donachie and Sola Olulode crafted Alonso-sainted Christmas ornaments in collaboration with the HoZurich’soltaire, adding a Madrid touch to the fair.
These collaborations highlight Art Basel’s commitment to fostering creative dialogue and offering attendees access to unique, collectible works.
Exhibitions and Galleries: A Global Perspective
With over 280 leading galleries participating, Art Basel Miami Beach 2024 presents a rich tapestry of art from across the globe. Notable exhibitions include:
- Gallery Hyundai‘s curated selection of modern Korean art explores themes of identity and transformation.
- Elena Alonso‘s intricate wall panels and sculptures are presented by Zurich’s Fabian Lang and Madrid’s Espacio Valverde.
- Evgeny Antufiev and Ebun Sodipo, whose works delve into themes of imperial aesthetics and material culture, were showcased in a collaboration between London-based galleries Soft Opening and Emalin.
The fair’s Meridians sector celebrates its fifth anniversary. It offers a platform for monumental and experimental works that push the boundaries of contemporary art.
Beyond the Fair: Miami’s Cultural Tapestry
Art Basel Miami Beach transforms the city into a cultural epicenter, with complementary exhibitions at venues such as the Bass Museum of Art, the Rubell Museum, and the Margulies Collection at the Warehouse. The week is filled with exclusive VIP events, private tours, and glamorous galas, offering unparalleled access to the art world’s most exciting moments.
A Celebration of Art and Innovation
Art Basel Miami Beach 2024 is not just an art fair—it’s a celebration of creativity, diversity, and cultural innovation. Whether you’re a seasoned collector or a first-time attendee, the event offers an immersive journey into the heart of the contemporary art world.
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