Elysium
Lamborghini Polo Storico, the heritage division of Automobili Lamborghini, celebrated its 10th anniversary in grand style in St. Moritz on February 21-22, 2025. The elite gathering saw historic Lamborghini models displayed against the breathtaking Alpine backdrop, captivating collectors, journalists, and enthusiasts alike.
Exclusive Anniversary Celebrations at St. Moritz
The milestone event commenced with an exclusive dinner at Balthazar Downtown, where a select group of Polo Storico customers and collectors gathered. The following day, guests were welcomed to the Lamborghini Polo Storico Lounge, where the brand’s legacy took center stage.
The weekend’s highlight was an extraordinary Diablo SE 30, presented in striking “Lambo Thirty” purple—a color developed exclusively for this special edition. Positioned dramatically on the panoramic terrace of Balthazar Downtown, the car seemed to “fly” above the frozen landscape of Lake St. Moritz.
Meanwhile, two more historic Lamborghini icons stole the spotlight on the lake’s icy surface:
- Countach Pace Car – The legendary LP 400S was the official safety car at the Monaco Formula 1 Grand Prix (1981-82).
- Miura SV – A stunning red supercar, certified by Lamborghini Polo Storico in 2018, represents the Miura lineup’s pinnacle.
Celebrating Lamborghini Heritage with Enthusiasts
Alessandro Farmeschi, After Sales Director at Automobili Lamborghini, expressed pride in the decade-long journey of Polo Storico:
“In St. Moritz, we kicked off a year of celebrations that will take us to some of the world’s most exclusive locations, engaging our international community. It was significant to meet up in the Alps with our customers. Over the past ten years, we have worked on unique projects, certified exceptional cars, and promoted the history of our brand worldwide.”
Among the cars drawing the biggest crowds was the Countach LP 400S, famously known as the Countach Pace Car. Currently undergoing Polo Storico certification, this car played a crucial role in the Monaco Grand Prix as the official vehicle of the Race Director. Accompanying it in the parade through St. Moritz was the Miura SV, Lamborghini’s first true supercar. Initially launched in 1966, it remains one of the most coveted classic Lamborghini.
Miura SV Wins Hero Below Zero Award
The significance of Lamborghini’s heritage was further recognized at the Concours d’Elegance in St. Moritz. The Miura SV won the prestigious Hero Below Zero award, determined by public votes, reaffirming the timeless appeal and prestige of Lamborghini’s classic models.
Next Stop: Anantara Concours d’Elegance in Rome
Lamborghini Polo Storico’s 10th anniversary celebrations continue in Rome from April 24-27, 2025, at the Anantara Concours d’Elegance. This highly anticipated event will showcase some of the most revered Italian classic cars as they parade through the historic streets of Rome. Lamborghini Polo Storico will be present with a dedicated stand, continuing to honor its rich legacy and global community of enthusiasts.
Stay tuned as Lamborghini Polo Storico takes its anniversary tour to some of the most exclusive destinations worldwide. This is a fitting tribute to ten years of preserving Lamborghini’s unparalleled heritage.
The Heritage of Lamborghini: A Legacy of Innovation and Performance
Since its inception in 1963, Lamborghini has been a symbol of cutting-edge design, power, and exclusivity. Founded by Ferruccio Lamborghini, the brand was born to challenge the status quo of high-performance automotive engineering. Lamborghini redefined the supercar landscape early on with bold, revolutionary designs and technological advancements.
One of the most defining moments in Lamborghini’s heritage was the launch of the Miura in 1966. This car introduced the world to the concept of the mid-engine supercar. Its sleek design, powerful V12 engine, and incredible performance set a new benchmark, influencing generations of high-performance automobiles. The Countach, introduced in the 1970s, further cemented Lamborghini’s legacy with its futuristic scissor doors and aggressive, angular styling.
Lamborghini’s heritage is also marked by its relentless pursuit of innovation. The Diablo, Murciélago, and Aventador each pushed the boundaries of speed, aerodynamics, and driving dynamics, ensuring the brand remained at the forefront of supercar excellence. Beyond road cars, Lamborghini has left an indelible mark on motorsport with its Squadra Corse division, which brings its racing DNA to prestigious competitions worldwide.
The establishment of Lamborghini Polo Storico, the brand’s restoration and certification division, highlights its commitment to preserving its rich history. Lamborghini ensures its legendary vehicles continue inspiring future generations by restoring iconic models to their original glory.
From Ferruccio Lamborghini’s visionary spirit to its modern-day technological marvels, Lamborghini’s heritage remains an enduring testament to the pursuit of perfection, passion, and performance in luxury supercars.
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St. Moritz: The Pinnacle of Alpine Luxury
Nestled in the heart of Switzerland’s Engadin Valley, St. Moritz is the epitome of luxury, elegance, and world-class winter sports. This iconic alpine destination has long been a playground for royalty, celebrities, and discerning travelers who seek pristine slopes, exclusive events, and breathtaking landscapes.
A Legacy of Prestige
St. Moritz has a rich history dating back to 1864, when it became the birthplace of winter tourism. Hosting the Winter Olympics twice (1928 and 1948) solidified its reputation as a premier ski resort, attracting the elite worldwide. Today, it remains a symbol of sophistication, offering an unparalleled blend of heritage and modern indulgence.
World-Class Skiing & Snow Experiences
With over 350 km of ski slopes, St. Moritz offers some of the most exhilarating runs in the Swiss Alps. From Corviglia’s sun-kissed pistes to the legendary Hahnensee run, it caters to seasoned skiers and luxury-seeking visitors. Beyond skiing, the frozen Lake St. Moritz transforms into a venue for polo, horse racing, and even the prestigious I.C.E. Concours d’Elegance, where classic cars are displayed against a stunning icy backdrop.
Exclusive Lifestyle & Events
Luxury is a way of life in St. Moritz. Michelin-starred dining, five-star hotels like Badrutt’s Palace, and high-end boutiques cater to an affluent clientele. Events like the Snow Polo World Cup and the White Turf horse races ensure that every season here is unforgettable.
With its seamless blend of history, natural beauty, and exclusivity, St. Moritz remains a beacon of alpine sophistication, attracting those who demand nothing but the best.
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The 5 Luxurious Hotels in St. Moritz – Your Exclusive Alpine Escape
St. Moritz, the crown jewel of the Swiss Alps, is synonymous with elegance, exclusivity, and world-class hospitality. Whether you seek a serene winter retreat, a luxurious spa getaway, or an unforgettable ski adventure, these five legendary hotels promise sophistication. Secure your stay at these iconic destinations through our exclusive booking link and experience St. Moritz like never before.
1. Badrutt’s Palace Hotel
A legendary masterpiece of luxury since 1896, Badrutt’s Palace is where history meets modern-day grandeur. With breathtaking lake views, Michelin-starred dining, and a world-class spa, this hotel is a sanctuary for those who appreciate the finest things in life.
2. Kulm Hotel St. Moritz
The birthplace of winter tourism, Kulm Hotel has been the ultimate alpine retreat for over 165 years. Expect unparalleled service, an award-winning spa, and exquisite gastronomy—all with direct access to the slopes of St. Moritz.
3. Carlton Hotel St. Moritz
Overlooking the pristine Lake St. Moritz, the Carlton Hotel offers an all-suite experience with extraordinary panoramic views, three levels of wellness indulgence, and tailored five-star services for the most discerning travelers.
4. Suvretta House
A fairytale escape nestled in the Engadin Valley, Suvretta House offers old-world charm and modern comforts. Its private ski lift, fine dining, and elegant ambiance make it a haven for those seeking exclusivity and tranquility.
5. Grand Hotel des Bains Kempinski
A symbol of timeless elegance, this historic five-star retreat blends Swiss tradition with contemporary luxury. With an expansive spa, gourmet restaurants, and direct ski-in/ski-out access, it’s the perfect choice for those who demand nothing but the best.
Your St. Moritz Escape Awaits
Embrace the sophistication, elegance, and charm of St. Moritz at these extraordinary hotels. Book now through our exclusive affiliate link to secure the best luxury experience and exclusive perks. Indulge in the epitome of alpine luxury—because you deserve nothing less.
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