Elysium
As snow blankets the iconic Engadin valley, the world eagerly anticipates the return of The ICE St. Moritz—The International Concours of Elegance, a defining event for automotive connoisseurs and lovers of refined luxury. Set to grace the ice-covered lake of St. Moritz on 21 and 22 February 2025, this year’s edition promises to elevate the standard of classic car showcases with unparalleled grandeur and innovation.
An Enchanting Alpine Backdrop for Automotive Masterpieces
Nestled at an altitude of 1,800 meters, the dazzling town of St. Moritz transforms into the ultimate stage for displaying magnificent classic cars. Against the pristine, frozen lake and surrounded by the snow-capped peaks of the Swiss Alps, this prestigious event marries tradition and craftsmanship with modern innovation, showcasing vehicles that define automotive artistry.
The essence of The ICE St. Moritz lies in its unique interplay of aesthetics, performance, and heritage, blending the charm of vintage vehicles with the avant-garde vision of modern designs.
A Dynamic Programme to Captivate Enthusiasts
True to its reputation, the 2025 edition will present an enthralling mix of static displays and dynamic events, ensuring an immersive experience for participants and spectators. The event’s highlight remains the Best in Show award, judged by an elite panel recognizing the finest examples of automotive perfection.
This year’s categories are a celebration of diversity and history:
- Barchettas on the Lake: Graceful two-seater open-top models embodying elegance.
- Open Wheels: Iconic single-seaters from the golden age of motorsport, spanning the 1950s to the 1970s.
- Concept Cars & One-Offs: Unique creations that defy convention, showcasing visionary design.
- Icons on Wheels: Vehicles that have defined eras and trends with timeless appeal.
- Racing Legends: Stars of the racetrack embodying speed and precision.
In a first for The I.C.E. St. Moritz, the program will also feature dynamic events for modern cars, offering a thrilling display of cutting-edge models in action—a treat for motorsport fans.
Beyond Cars: A Lifestyle Movement
This year’s edition heralds the evolution of The ICE St. Moritz into a multifaceted lifestyle movement, extending its reach beyond automotive excellence. Throughout St. Moritz, a series of art and cultural events will unfold, celebrating beauty in all its forms. From exhibitions to interactive experiences, the entire town will become a vibrant hub of elegance, reinforcing The I.C.E. St. Moritz as an emblem of sophisticated living.
Experience the Magic: Secure Your Place Today
Participants and media representatives are invited to register for this extraordinary event. Car registrations and press accreditation applications are now open on the official website: theicestmoritz.ch/registration.
Join the celebration of style, craftsmanship, and timeless elegance at The ICE St. Moritz 2025. Witness the intersection of history and innovation, where the world’s most exquisite cars and the captivating alpine landscape converge to create an unforgettable spectacle.
The ICE St. Moritz: A Spark of Passion on Ice
Every grand idea begins as a spark—a flash of inspiration that redefines norms, pushes boundaries, and sets new standards. Such was the genesis of The ICE St. Moritz – The International Concours of Elegance, a visionary event that has since grown into an emblem of alpine elegance and automotive artistry. Its story concerns passion, innovation, and a timeless connection between St. Moritz and its magical winter landscape.
The Origins: From Ice to Inspiration
The ICE St. Moritz traces back to the mid-1980s, but its roots delve much deeper into the essence of St. Moritz’s events. Renowned for its unique blend of luxury winter activities, the Swiss town has long captivated visitors with its frozen lake, vibrant social scene, and storied traditions. Among these is the legendary Cresta Run skeleton race, an event that epitomized the daring spirit of the Engadin for over a century.
In January 1985, the Cresta Run celebrated its centenary with an extraordinary moment that would spark a revolution in the automotive lifestyle. Led by Scotsman Keith Schellenberg, a group of British participants commemorated the milestone by driving their classic cars—vintage Bentley tourers—onto the frozen lake of St. Moritz. The sight was breathtaking: vivid car liveries against the pristine white expanse, open-top vehicles braving the winter chill, and the juxtaposition of roaring engines with the serene stillness of the icy landscape.
This spectacle was transformative for Marco Makaus, an esteemed automotive brand manager who witnessed it. The interplay of dynamism, elegance, tradition, and audacity ignited his imagination. Makaus saw more than cars on ice—he envisioned an opportunity to elevate this fleeting moment into a global celebration of classic cars and Concours d’Elegance.
The Journey: From Vision to Reality
What began as a vision soon became a mission. Makaus tirelessly refined his idea, sharing and debating it with local and international stakeholders. For decades, hosting a formal Concours d’Elegance on the frozen lake of St. Moritz was discussed, championed, and refined. The municipality of St. Moritz and the iconic Badrutt’s Palace lent their enthusiastic support, while sponsors and partners joined to provide critical backing.
This collective effort bore fruit in the winter of 2019 with a demonstration edition of The ICE St. Moritz. Though modest in scale, the event embodied all the hallmarks of its future iterations: luxury winter elegance, unparalleled automotive artistry, and a seamless blend of tradition with innovation.
The pandemic may have delayed Makaus’ dream’s full realization, but it did not extinguish the passion behind it. In February 2022, the first official edition of The ICE St. Moritz debuted to resounding success. The event drew crowds of enthusiasts, captivated the media, and earned high praise from participants, proving that even ice can burn brightly when fueled by genuine passion.
The Present and Future of The ICE St. Moritz
Today, The ICE St. Moritz is a beacon of excellence in luxury winter events. Each year, it celebrates the artistry and innovation of classic cars while honoring St. Moritz’s timeless charm. With its unique format of static displays and dynamic events, the event offers an unparalleled experience for spectators and participants alike.
As the Concours d’Elegance 2025 approaches, excitement continues to build. This year’s edition promises new surprises, including expanded activities throughout the town, further integrating The ICE St. Moritz into the region’s cultural fabric. The event has become more than just a showcase; it has become a lifestyle movement, celebrating beauty, craftsmanship, and the enduring allure of alpine elegance.
A Celebration of Passion and Elegance
The journey of The ICE St. Moritz exemplifies how vision, determination, and a love for tradition can create something extraordinary. From its origins as an idea sparked on a frozen lake to its current status as a global celebration of classic cars, it has consistently elevated the art of automotive excellence.
As the world gathers in St. Moritz this February, the frozen lake will again come alive with the roar of engines, the glitter of iconic vehicles, and the unyielding spirit of innovation. For enthusiasts of St. Moritz events and the automotive lifestyle, The ICE St. Moritz is more than an event—it is a testament to the timeless allure of passion and elegance.
The I.C.E. St. Moritz: Where Elegance Meets “Icestyle”
Every winter, when the lake of St. Moritz freezes over to form a pristine, glistening white canvas, it becomes the stage for The ICE St. Moritz – The International Concours of Elegance, an extraordinary celebration of classic cars, luxury, and culture. This automotive lifestyle event transcends the ordinary, blending the thrill of motoring excellence with the timeless charm of the alpine elegance for which St. Moritz is famed.
A Unique Venue for a Cultural Phenomenon
St. Moritz, a jewel of the Swiss Alps and a haven for trendsetters, has long been a meeting place for different cultures, passions, and creative expressions. Known for its pioneering spirit in winter tourism, the alpine town is home to Europe’s highest luxury shopping street, world-class galleries, and an abundance of cultural attractions. Against this backdrop of refined sophistication, The ICE St. Moritz has become one of the most anticipated St. Moritz events, turning the frozen lake into an open-air showroom of classic cars and innovative automotive design.
This ephemeral stage hosts an unforgettable fusion of static displays and dynamic events for two days each February. The event offers car collectors, design enthusiasts, and families an immersive experience that showcases the spirit of luxury winter events. Here, glamour meets grit in a unique phenomenon the locals aptly call “Icestyle.”
The Heart of Ice style: Automotive Elegance on Ice
At The ICE St. Moritz, glamour becomes cool—quite literally. Guests lounge on sun chairs while sipping drinks served outdoors, accompanied by the warm notes of a piano bar that drift across the crisp mountain air. Snowflakes swirl gently in the alpine breeze, creating a magical atmosphere where vintage cars glisten like jewels on the ice.
Drivers, enthusiasts, and industry professionals mingle freely, exchanging ideas and stories in an atmosphere of relaxed refinement. Distinguished guests don sophisticated winter attire, from ushankas to mirrored glasses, blending contemporary chic with vintage accessories that capture the event’s historic charm. The event’s inclusivity brings together corporate figures, jet setters, high society, and families in a shared celebration of style and engineering excellence.
A Showcase of Automotive Artistry
The ICE St. Moritz is more than an event—it’s an art exhibition where mechanical masterpieces take center stage. Each car on display is a triumph of design and engineering, representing milestones of ingenuity and craftsmanship. These vehicles are not merely cars; they are time capsules of the 20th century, embodying the spirit of freedom, performance, and lifestyle.
Seeing one of these rare vehicles is a privilege. Witnessing them assembled on the frozen lake of St. Moritz is an unparalleled experience. The Concours d’Elegance 2025 will continue this tradition, showcasing classic cars in a setting as dynamic and ephemeral as the vehicles themselves. These cars—symbols of elegance, efficiency, and human creativity—blend seamlessly with the artistic aura of St. Moritz, reinforcing its reputation as a hub for alpine elegance.
St. Moritz: A Cradle of Culture and Innovation
St. Moritz has always been a stage for artists, visionaries, and pioneers. With its reputation as the birthplace of winter tourism, the town offers much more than stunning landscapes. Its impressive array of international galleries, luxury boutiques, and cultural landmarks makes it a paradise for connoisseurs of art, history, and style.
The ICE St. Moritz embodies this spirit by merging the worlds of classic cars and high culture. The frozen lake becomes a fleeting masterpiece, a venue as awe-inspiring as the cars displayed upon it. This event is a testament to the enduring appeal of St. Moritz as a place where creativity flourishes and elegance thrives.
An Invitation to Experience Automotive Elegance
As the wheel of seasons turns, The ICE St. Moritz invites you to experience an unparalleled celebration of automotive beauty, luxury, and camaraderie. Whether you’re a die-hard car enthusiast, a collector, or a design lover, this International Concours of Elegance is a rare opportunity to witness history in motion. The glamour, innovation, and cultural richness of The ICE St. Moritz make it a standout among luxury winter events.
Join us in February 2025 for the Concours d’Elegance 2025, where the lake of St. Moritz will once again come alive with the roar of engines, the sparkle of automotive masterpieces, and the timeless allure of Icestyle.
The I.C.E. St. Moritz: A Two-Day Celebration of Elegance and Automotive Masterpieces
Nestled in the snow-covered grandeur of the Swiss Alps, The ICE St. Moritz – The International Concours of Elegance is much more than an event—it is a breathtaking spectacle where classic cars, timeless design, and the magic of winter come together in perfect harmony. Held annually on the frozen lake of St. Moritz, this automotive lifestyle celebration spans two unforgettable days of luxury winter events, offering a unique blend of static showcases and dynamic performances that captivate collectors, enthusiasts, and visitors alike.
Day One: The Exclusive Preview
The first day of The ICE St. Moritz begins before sunrise, as an ethereal glow spreads over the pristine snow and ice. In the pre-dawn silence, the low rumble of engines signals the arrival of classic cars—masterpieces of engineering and design from a bygone era. These vehicles, each with its own unique story, line up side by side on the frozen lake, creating a tableau of elegance and history.
As the first visitors step onto the icy stage, the rising sun illuminates the scene, transforming the lake into a glittering showcase of vibrant colors and timeless silhouettes. For those who stroll among these rare automotive treasures, it’s an opportunity to admire up close the meticulous details of vehicles that have traveled across decades and continents to be here.
Inside the VIP tent, gentlemen drivers gather for their technical briefing, enjoying a gourmet breakfast as they prepare to present their cars to the jury. This behind-the-scenes access reveals the heart of the Concours d’Elegance: a competition where every detail matters, from the polished chrome of the exteriors to the analog instrumentation of the dashboards.
By mid-morning, the jury begins meticulously evaluating the cars for authenticity, condition, and historical significance. This static car show represents the pinnacle of elegance, showcasing vehicles that embody their creators’ passion, craftsmanship, and vision. The audience, drawn by the allure of this rare assembly, grows steadily throughout the day, creating a vibrant and festive atmosphere that bridges the past and the present.
Day Two: The Dynamic Parade
The second day of The ICE St. Moritz takes the excitement to new heights with the dynamic parade, a thrilling demonstration of elegant motion. As the morning sun casts its golden glow over the frozen lake, the cars take to the ice, ready for a driving experience like no other.
For many drivers, piloting their vehicles on the slippery surface of the lake is a first-time adventure, and the anticipation is palpable. After a technical briefing in the VIP tent, the drivers prepare for two exhilarating 20-minute stints on the custom track. Engines roar to life, transmissions are warmed up, and the historic vehicles come alive, their vibrant liveries glinting in the alpine sunlight.
Spectators gather along the grandstands and tents, sipping hot drinks and enjoying gourmet snacks as the cars glide gracefully over the ice. The dynamic parade is more than just a demonstration of speed and skill; it celebrates alpine elegance, where the cars seem to defy gravity and physics, creating a mesmerizing dance of controlled skids and snow sprays.
The event culminates in announcing category winners and the prestigious Best of Show Trophy award. Each prize represents not only the mechanical and artistic excellence of the vehicles but also the spirit of passion and dedication that defines The ICE St. Moritz.
An Unforgettable Celebration of Elegance
As the day concludes, participants and guests gather for a spectacular gala dinner, celebrating the spirit of camaraderie and the shared love of classic cars. The evening’s festivities honor the winners and The ICE St. Moritz’s unique legacy as a beacon of excellence in luxury winter events.
From the frozen lake to the grand gala, the ICE St. Moritz—International Concours of Elegance 2025 offers an experience like no other. It is a rare fusion of St. Moritz events, automotive artistry, and a lifestyle that celebrates the beauty of winter and the passion for innovation.
For those fortunate enough to attend, The ICE. St. Moritz is more than a competition—it is an invitation to witness history, artistry, and the enduring magic of cars built to inspire.
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