Elysium
The Birth of Kia Pink
Kia Pink was born not in a boardroom, but in the mountains of Huaraz, Peru. After years of working for a major corporation, its founder, Marcela Rodríguez, took a soul-searching vacation that sparked a profound creative awakening. Surrounded by vibrant colors and rich natural textures, she realized it was time to stop working for others—and start building something meaningful.
That journey led to the birth of Kia Pink: a fashion brand rooted in self-expression, nature, and a lifelong love for design. While the seed had been planted in childhood with a fascination for fashion and visual contrasts, Huaraz became the fertile ground where that dream finally grew into reality.
It is more than fashion—it’s a philosophy. Founded by Marcela Rodríguez, the brand aims to clothe women not only in fabric but also in confidence. Described in just three powerful words—comodidad (comfort), actitud (attitude), and empoderamiento (empowerment)—the brand aims to empower women.
A Brand in Three Words: Comfort, Attitude, Empowerment
From the beginning, the brand has emphasized quality materials, especially Peruvian cotton, and started with a pure and focused offering: a single line of T-shirts.
What Does “Kia Pink” Mean?
The name is a fusion of Quechua and English, symbolizing the brand’s dual identity: proudly Peruvian yet globally aware. The name translates to “Luna Rosada” (Pink Moon), evoking a soft strength that reflects the brand’s essence—feminine yet bold, delicate yet determined.
The Iconic Piece: The “Unifans” Pants
One design stands out above all: the Unifans trousers. This minimalistic, gender-inclusive, and timeless piece has become the brand’s best-seller and most iconic product.
Inspired by tailored trousers with a sastrería (sartorial) cut, the Unifans pant was initially designed to be worn by women at home, during their menstrual cycles, and even by men. Its versatility, clean lines, and thoughtful pinches and finishes give it a sophisticated edge that customers continue to request.
The brand now produces this piece in multiple colors and fabrics, adapting it for both summer and winter seasons—always keeping it minimalist, elegant, and functional.
Who Is the Kia Pink Woman?
The Kia Pink woman is a force.
She’s independent, versatile, and deeply in control of her identity. She works hard, lives intentionally, and doesn’t compromise on how she feels—or how she looks.
Whether she’s managing a business, leading a team, or navigating life’s chaos, she chooses clothes that make her feel comfortable, strong, and seen. Kia Pink is her daily armor—quiet yet powerful.
Challenges in the Peruvian Market
Launching a designer brand in Peru isn’t easy.
The fashion industry in the region has long been focused on low-cost fast fashion, with many consumers prioritizing price over quality or design. While this is slowly changing, recognition of local designers remains limited. Large retail chains dominate, making it difficult for smaller labels like Kia Pink to break through.
Still, Marcela Rodríguez and her brand refuse to compromise. It continues to educate its audience on the value of craftsmanship, the importance of local materials, and the power of supporting Peruvian design.
The Role of Color, Texture, and Latin American Identity
For Kia Pink, color and texture are central.
The creative process begins with defining what textures to explore, followed by pattern-making, fabric testing, tailoring, and detail refinement. Every step, from choosing the material to final production, is intentional—meant to reflect a deep respect for craftsmanship and form.
Fashion in Latin America, says Rodríguez, is not just aesthetics—it’s identity. Designers across the region are increasingly using fashion to express local cultures, stories, and heritage, with each piece acting as a visual language.
✨ Your Style Archetype
How do you want to feel when you get dressed?
Introducing the Capsule Collection
The brand is now embarking on a new journey: the launch of its first capsule collection.
This limited-edition series will feature small batches of each design, allowing the team to create more personal, intentional, and expressive pieces. The goal? To strengthen the brand’s voice and identity, while making each piece feel special and unique to the wearer.
Final Thoughts
IT is not chasing trends—it’s crafting legacy. Born from introspection, guided by nature, and powered by purpose, it speaks to a new generation of women who want more than fashion—they want meaning. This is Kia Pink: proudly Peruvian, undeniably personal, and beautifully bold.
