Elysium
A Game-Changer for Watch Collectors
The world of vintage luxury watches just gained a new benchmark for trust and transparency. IWC Schaffhausen has launched IWC Curated, a unique program giving collectors access to hand-picked historical IWC timepieces. Each watch is meticulously inspected, restored, and certified in Schaffhausen before being offered to clients through a select network of boutiques worldwide.
A New Way to Own History
IWC Curated is more than a product line — it’s a bridge between the brand’s 150-year legacy and today’s collectors. The initiative offers historically significant IWC models carefully sourced by experts from the IWC Museum.
Each timepiece undergoes a complete restoration by master watchmakers with privileged access to IWC’s archives. Cases, bracelets, and movements are returned as close as possible to their original condition, using authentic, period-correct parts when available.
Certified, Guaranteed, and Ready for the Next Chapter
Every watch in the program comes with:
- Official IWC Certification verifying authenticity and provenance.
- International Limited Warranty, extendable to 8 years upon registration.
- Museum-Quality Restoration using traditional methods and original components.
This ensures peace of mind for collectors who demand authenticity and durability.
Iconic Models Available
The first wave of IWC Curated offerings includes some of the most legendary references in the brand’s history:
- Ingenieur SL, Ref. 1832 – Gérald Genta’s 1970s luxury sports watch masterpiece.
- Da Vinci Perpetual Calendar Chronograph, Ref. 3750 – Featuring Kurt Klaus’ crown-controlled perpetual calendar from 1985.
- Navigator’s Wristwatch Mark 11 (6B/346) – The RAF-issued antimagnetic pilot’s tool watch from 1952.
Where to Find IWC Curated
This exclusive program is available only at selected IWC boutiques worldwide, including:
- Schaffhausen, Switzerland – Home of IWC and its museum.
- Battersea Power Station, London – The UK flagship boutique.
- Dubai Mall, UAE – For Middle East collectors.
- Ginza, Japan – One of Asia’s most prestigious retail destinations.
Why It Matters
Buying vintage can be risky — fakes, poor restorations, and incomplete histories are common. IWC Curated solves this by offering a fully transparent, brand-certified path to vintage ownership. Collectors get direct access to provenance, expert restoration, and a warranty that no auction house can match.
Final Thoughts
This program is a bold step for IWC, positioning the brand not just as a manufacturer but also as a guardian of its own heritage. For watch enthusiasts, it is an invitation to own a piece of horological history, restored to its former glory and prepared to last another generation.
IWC Curated – Frequently Asked Questions
What is IWC Curated?
IWC Curated is a brand-run selection of hand-picked historical IWC watches, individually sourced by the IWC Museum team in Schaffhausen and prepared by experienced vintage watchmakers before being offered for sale in select boutiques.
Are the watches certified and under warranty?
Yes. Each watch receives an official IWC certification documenting authenticity and provenance. All pieces include the International Limited Warranty, which can be extended up to eight years upon registration.
How are models selected for the program?
Experts from the IWC Museum select references that represent important eras of the brand’s history or watchmaking legacy. The focus is on historically significant designs and engineering milestones.
What does the restoration include?
At IWC headquarters, vintage specialists examine each watch and restore the case, bracelet, and movement with the goal of returning it as close as possible to original condition, using authentic and, where possible, period-correct components with access to IWC’s corporate archives.
Can IWC help locate a specific reference for me?
Yes. The program offers a service to locate and procure specific references on a client’s behalf. Contact a participating boutique to discuss availability.
Where is IWC Curated available?
Initially in select boutiques: Schaffhausen (Switzerland), Battersea Power Station, London (United Kingdom), Dubai Mall (United Arab Emirates), and Ginza (Japan).
Which notable models are included?
Among the highlighted pieces: an original Ingenieur SL (Ref. 1832) designed by Gérald Genta; the Da Vinci Perpetual Calendar Chronograph (Ref. 3750) featuring Kurt Klaus’s perpetual calendar; and a genuine Navigator’s Wristwatch Mark 11 (6B/346) produced for the British Royal Air Force.
Can I buy IWC Curated watches online?
At launch, the program is available exclusively in participating boutiques. For availability and appointments, please contact those locations directly.
Are components original or period-correct?
IWC’s goal is to restore each piece as close as possible to original condition using authentic and, where feasible, period-correct components sourced via the brand’s archives.
How do I extend the warranty to eight years?
Register your watch with IWC after purchase to extend the International Limited Warranty for up to eight years. Your boutique advisor can guide you through the process.
How does this compare with auctions or third‑party dealers?
Clients receive brand-issued certification, factory restoration, and an IWC warranty — a combination designed to enhance transparency and confidence versus typical third‑party transactions.
What about pricing and availability?
Both vary by reference, condition, and rarity. Please contact a participating boutique for current selections and pricing.
How do I book an appointment?
Use IWC’s Request Appointment option or contact the Schaffhausen, London (Battersea), Dubai Mall, or Ginza boutiques directly to arrange a viewing.
Can I sell or consign my vintage IWC to the program?
Program intake specifics aren’t detailed publicly. Please reach out to a participating boutique to discuss potential options.
IWC Schaffhausen – Celebrity & Athlete Ambassadors
Authoritative, up-to-date external links to official press pages and reputable publications. Opens in a new tab.
Bradley Cooper
IWC brand ambassador since 2018; fronted global campaigns and auctioned a unique Big Pilot worn at the Oscars for charity.
Gisele Bündchen
Joined IWC as a brand ambassador in 2022; active at Watches & Wonders and brand events.
Lewis Hamilton
Long‑standing partner via Mercedes‑AMG PETRONAS; celebrated 10‑year partnership in 2024 with IWC special events and content.
Eileen Gu
World‑champion freestyle skier added to IWC’s ambassador roster in 2021.
Hans Zimmer
Academy Award‑winning composer and long‑time IWC ambassador; joined brand activations at Watches & Wonders 2025.
