World-renowned cruise ship interior design studio Tillberg Design of Sweden (TDoS), part of the prestigious Viken Group, has partnered with bespoke carpet manufacturer ICE International to launch the groundbreaking ‘Emotions’ carpet collection. This stunning collaboration marries artistic ingenuity with expert craftsmanship, resulting in a limited-edition collection of rugs and carpets inspired by the profound emotions of a voyage.

The collection, aptly named Emotions, features five unique designs that encapsulate the different stages of a journey. Each design is a sensory masterpiece, blending aesthetic beauty with unparalleled tactile experiences. The five emotions that serve as the foundation of this collection are Curiosity, Excitement, Serenity, Unpredictability, and Spirituality. Together, these themes create a cohesive narrative that celebrates the wonder and adventure of cruising.
A Visionary Partnership: Art Meets Craftsmanship
This collaboration between TDoS and ICE International is a testament to the fusion of creativity and skill. According to Fredrik Johansson, Co-Founder of the Viken Group and Executive Director of TDoS, the idea for the collection stemmed from a desire to craft a timeless and contemporary concept. Johansson shares, “After extensive discussions and creative exploration, we identified ‘Emotions’ as the central theme—perfectly encapsulating the journey we wanted to convey.”

Johansson emphasized the importance of evoking a holistic passenger experience that transcends aesthetics. “Sailing is synonymous with adventure and exploration,” he continues, “and our focus was on creating sensory experiences, such as the simple act of walking barefoot, to deepen guests’ emotional engagement with their environment.”
A Journey Through Design: The Five Pillars of the Emotions Collection
Each carpet in the Emotions collection is a standalone work of art designed to evoke a specific emotion while offering unmatched visual and tactile appeal. Here’s a closer look at the five designs:
1. Curiosity

Representing the moment before a journey begins, Curiosity captures the anticipation and Excitement of the unknown. The intricate patterns mimic topographic maps, creating a sense of depth and exploration. Dominated by warm taupe tones with light grey and teal accents, this design evokes a grounding yet adventurous feel.
2. Excitement

This design channels the thrill and energy of embarking on an adventure. With dynamic splatters reminiscent of vibrant brushstrokes, Excitement uses a cream base complemented by accents of taupe, green, purple, and gold. The result is a light, airy, and invigorating piece that exudes luxury and intrigue.
3. Unpredictability

Symbolizing the ever-changing nature of a journey, Unpredictability blends textures, patterns, and colors to create a design full of dramatic contrasts. Deep navy and dark blue shades transition smoothly into warm white and ivory, with neutral greys as a bridge. This harmonious yet dynamic design offers a modern, cozy appeal.
4. Serenity

Drawing inspiration from calm waters and tranquil moments, Serenity is characterized by its symmetrical and fragile forms. The soft cream tones and limited taupe palette provide an earthy elegance, while accents of orange and green add warmth and vibrancy. This design mimics the gentle ripples of water, making it a versatile and soothing addition to any space.
5. Spirituality

Marking the finale of a journey, Spirituality reflects the nostalgia and spiritual pleasure of travel memories. With a cream base accented by lavender, plum, orange, and blue shades, this design creates a harmonious blend of elegance, vibrancy, and Serenity. Using multiple thread heights and textures adds depth and realism, making this piece a visually captivating masterpiece.
Customization and Craftsmanship
One of the standout features of the Emotions collection is its customizability. Clients can customize each design’s size, outline, and color palette to suit their unique tastes and interior designs. Johansson notes, “The forms may be defined within specific shapes, but we offer clients the flexibility to adjust the details to suit any space perfectly.”

The carpets are meticulously handmade by the skilled artisans at ICE International, who specialize in creating bespoke pieces that push the boundaries of their craft. By combining wool, silk, and varying thread heights, ICE International brings the visionary designs of TDoS to life, delivering an extraordinary tactile experience.
The Design Process: A Collaborative Masterpiece
The success of the Emotions collection lies in the seamless collaboration between TDoS and ICE International. Each piece was developed by a team of two designers—one from each company—ensuring a perfect balance of artistic vision and technical expertise.
“TDoS played the artist’s role, seeking to create a masterpiece, while ICE International acted as the craftsman,” Johansson explains. “Their flexibility, professionalism, and willingness to explore diverse solutions were key to bringing this exceptional project to life.”
Why the Emotions Collection Stands Out
The Emotions collection is not just a series of rugs—it’s a celebration of the spirit of exploration. It invites owners to immerse themselves in the adventure of cruising, both visually and emotionally. The carpets are perfect for luxury yachts, high-end residences, and exclusive spaces that demand aesthetic beauty and functional excellence.

A Sensory Experience Like No Other
Beyond their visual appeal, the carpets are designed to deliver an unmatched barefoot experience. The combination of wool and silk, along with the intricate contouring and three-dimensional textures, creates a tactile sensation that connects users to their environment on a deeper level.
Tillberg Design: Redefining Luxury Through Emotions
The Emotions carpet collection by Tillberg Design of Sweden and ICE International is a masterpiece of design and craftsmanship, redefining what luxury interiors can offer. From Curiosity to Spirituality, each design captures a unique facet of the travel experience, blending artistry with functionality.
Whether as a standalone centerpiece or a cohesive collection, these bespoke carpets will elevate any space into a realm of sophistication and emotional resonance.
Tillberg Design of Sweden: A Pioneer in Luxury Maritime Interiors
Tillberg Design of Sweden (TDoS) is a globally recognized leader in creating exceptional interior designs, particularly for luxury cruise ships and yachts. Established in 1964, this visionary design studio has carved a unique niche, blending timeless elegance with innovative functionality to deliver stunning spaces for the maritime industry. Based in Höganäs, Sweden, and with offices worldwide, TDoS has set the standard for sophisticated and bespoke interiors, making it a trusted name among the world’s most discerning clientele.
A Legacy of Excellence
With over six decades of expertise, Tillberg Design of Sweden has become a pioneer in luxury interior design for the cruise and yachting sectors. The studio has collaborated with some of the most prestigious brands in the maritime industry, including Royal Caribbean, Viking Cruises, Regent Seven Seas Cruises, and The Ritz-Carlton Yacht Collection. TDoS’s projects span a broad spectrum, from ultra-luxurious boutique yachts to the world’s largest and most innovative cruise ships.
Their design philosophy is rooted in a deep understanding of the client’s vision and a commitment to creating aesthetically stunning and highly functional interiors. TDoS believes every design should tell a story, seamlessly blending beauty, practicality, and a sense of adventure.
Key Design Principles
TDoS’s approach to design focuses on three key principles:
- Timeless Elegance: The studio is renowned for its ability to create interiors that transcend trends. By combining classic design elements with contemporary innovation, TDoS ensures their spaces remain captivating and relevant for decades.
- Functionality: While aesthetic appeal is paramount, TDoS prioritizes practicality in its designs. Their spaces are meticulously planned to enhance the user experience, ensuring comfort, efficiency, and ease of movement.
- Sustainability: Environmental consciousness is integral to TDoS’s ethos. The studio incorporates sustainable materials, energy-efficient solutions, and innovative technologies into its projects to minimize environmental impact without compromising luxury.
Expertise in Cruise Ship Design
Tillberg Design of Sweden is best known for its work on cruise ships, where it combines luxury with functionality on an impressive scale. The studio designs various onboard spaces, including opulent suites, vibrant restaurants, state-of-the-art spas, entertainment venues, and observation decks. Each project is tailored to meet the client’s unique branding and operational needs, resulting in spaces that deliver unforgettable guest experiences.
The studio’s ability to create interiors that evoke emotion and enhance passenger journeys has cemented its reputation as the maritime industry’s go-to designer. From concept development to final execution, TDoS oversees every aspect of the design process, ensuring that every detail aligns with the client’s vision.
Expanding Beyond Maritime Design
While TDoS’s legacy is firmly rooted in maritime design, the studio has expanded its portfolio to include luxury hotels, private residences, and exclusive yachts. Their expertise in delivering high-end, tailored interiors has made them a sought-after partner in the broader world of luxury design.
Part of the Viken Group
TDoS is a proud member of the Viken Group, a collective of leading design and architecture firms specializing in creating innovative, high-end solutions for clients worldwide. Being part of this network has allowed TDoS to leverage additional expertise and resources, further enhancing its ability to deliver cutting-edge projects.
Tillberg Design of Sweden
It is more than just a design studio; it is a beacon of luxury, innovation, and craftsmanship. With a legacy of excellence, a commitment to sustainability, and a passion for storytelling through design, TDoS continues to shape the future of luxury interiors on both sea and land. Whether designing the most opulent cruise ships or intimate private yachts, Tillberg Design of Sweden exemplifies the art of transforming spaces into unforgettable experiences.
ICE International: Redefining Bespoke Carpet Design for Luxury Interiors
ICE International is a globally renowned specialist in bespoke carpets and rugs, catering to the most prestigious projects in the luxury design industry. Based in the Netherlands, this innovative company has carved a niche by delivering exceptional quality, unmatched craftsmanship, and stunning designs. Whether for superyachts, luxury residences, boutique hotels, or iconic public spaces, ICE International is a symbol of perfection in creating tailored flooring solutions that enhance any interior’s overall aesthetic and experience.
A Legacy of Excellence in Carpet Manufacturing
With decades of experience, ICE International has become synonymous with precision, luxury, and attention to detail. The company’s dedication to craftsmanship has earned it the trust of top designers, architects, and high-net-worth individuals worldwide. Each carpet and rug is custom-made to meet the client’s unique specifications, blending artistry with advanced manufacturing techniques.
ICE International has a clear mission: to transform flooring into a design centerpiece. Their carpets are more than functional elements; they are works of art that add depth, texture, and personality to every space. Whether working on a private yacht or a grand cruise ship, the company approaches every project with the same dedication and commitment to excellence.
Specializing in Bespoke Designs
One of its greatest strengths is its ability to create fully bespoke carpets that reflect the client’s vision. Their highly customizable designs offer flexibility in size, shape, color palette, and texture. The possibilities are endless, from intricate patterns and three-dimensional contours to minimalist monochromatic designs. ICE International works closely with clients and design teams to ensure every carpet complements the space and becomes integral to its overall design narrative.
The company employs the finest materials, including premium wool, silk, and natural fibers, to craft luxurious and durable carpets. By combining these high-quality materials with innovative techniques, ICE International achieves textures, finishes, and detailing that set their products apart.
Commitment to Craftsmanship
At the heart of ICE International’s success is its commitment to craftsmanship. Every carpet is handmade by skilled artisans who bring years of expertise and passion. The attention to detail is meticulous, with every stitch and contour carefully executed to meet the client’s specifications. This dedication to quality ensures that every piece looks stunning and stands the test of time.
Partnerships with Leading Designers
ICE International frequently collaborates with some of the world’s most renowned interior designers and architects. Their recent partnership with Tillberg Design of Sweden on the ‘Emotions’ carpet collection highlights the company’s ability to push creative boundaries. By working closely with design teams, ICE International transforms visionary concepts into tangible masterpieces, offering clients a truly bespoke and luxurious experience.
Sustainability in Luxury
In an era where sustainability is paramount, ICE International integrates environmentally conscious practices into its operations. From sourcing eco-friendly materials to minimizing waste during production, the company is committed to creating luxury products that are also mindful of the environment.
Applications Across Industries
Its expertise extends across a range of industries, including:
- Superyachts and Cruise Ships: Creating bespoke carpets that enhance the elegance and luxury of maritime spaces.
- Luxury Hotels: Designing carpets that reflect the character and theme of high-end hospitality venues.
- Private Residences: Crafting unique pieces that elevate the interiors of exclusive homes.
- Public Spaces: Providing durable yet beautiful carpeting solutions for iconic buildings and cultural landmarks.
Conclusion
ICE International is not just a carpet manufacturer but a pioneer in creating bespoke, high-end carpets that transform interiors into breathtaking spaces. Focusing on quality, innovation, and collaboration, the company has earned its reputation as a leader in the luxury design industry. Whether creating a one-of-a-kind piece for a private yacht or a comprehensive collection for a luxury hotel, ICE International delivers unparalleled artistry and sophistication, redefining what carpets can achieve in interior design.