A New Era Begins in Molsheim

Bugatti Tourbillon Équipe Pur Sang. The legacy begins and continues in Molsheim, a historic town in Alsace that now welcomes a new chapter: the configuration process for the Bugatti Tourbillon. As the brand ushers in an era of electrified performance fused with uncompromising elegance, Bugatti clients begin their intimate, one-on-one configuration sessions worldwide.

This moment isn’t just a purchase—it’s the co-creation of a legacy. From the prestigious Château Saint Jean to partner locations across continents, Bugatti invites its clientele to participate in a unique design experience.

And as if the Tourbillon wasn’t already extraordinary, Bugatti introduces a new, motorsport-infused configuration: the Équipe Pur Sang option. Translating to “Thoroughbred Team,” this name is a bold homage to Bugatti’s racing DNA.

“With Équipe Pur Sang, we elevate the Tourbillon’s appearance towards the track,” shares < Hendrik Malinowski, Managing Director of Bugatti.

With Bugatti’s commitment to producing only 250 units, this personalization experience adds unmatched exclusivity to an already rare gem.

Équipe Pur Sang: Racing Soul Meets Bespoke Artistry

The Bugatti Tourbillon Équipe Pur Sang package is more than cosmetic—it’s an intentional performance statement. Every angle and detail shouts motorsport heritage while respecting the brand’s elegant DNA.

This aerodynamically enhanced specification includes a dedicated front splitter, a rear wing with sculpted endplates, and a functional 8-pipe exhaust system—all engineered for improved downforce and airflow.

But perhaps the most brilliant element is the directional wheels, individually crafted for the left and right sides. With their long, blade-like spokes, these 20” front and 21” rear wheels reduce turbulence and increase radiator airflow by up to 8%—a feat of engineering and design elegance.

Inside, the Équipe Pur Sang offers Performance Seats finished in full Alcantara and custom embroidery on the dashboard and headrests. The interior is purpose-driven yet opulent, wrapped in Black Poli trim and Medium Carbon Fiber accents.

“Équipe Pur Sang isn’t just a specification—it’s a celebration of racing purity,” Hendrik Malinowski adds.

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The Tourbillon Powertrain: A Symphony of Engineering

At the heart of the Bugatti Tourbillon lies an audacious powertrain: a naturally aspirated 8.3-liter V16 engine producing 1,000 horsepower, paired with three electric motors generating an additional 800 hp. In total, it produces 1,800 hp of hybrid fury—without turbocharging.

This is not just a technical marvel; it’s poetry in motion. With instant torque from its electric motors and a visceral soundtrack from its V16, the Tourbillon delivers a symphony unlike anything else on the road.

Despite its complex hybrid system, the Tourbillon is lighter than its predecessor, thanks to a T800 carbon composite chassis. Innovations like an integrated battery structure and crash-composite rear diffuser elevate safety and agility.

The Tourbillon is a fusion of purity and precision, created for those who demand beauty and brutal power.

Interior Mastery: Where Time, Tradition, and Tech Collide

Step into the Tourbillon’s cabin and a blend of Swiss watchmaking precision and luxury automotive mastery will greet you.

The instrument cluster is handcrafted by Swiss horologists, showcasing the Tourbillon’s name in more than spirit. Clients can customize this central piece like a high-end watch—opting for materials, engravings, and dial designs that reflect their style.

Beyond that, over 20 new leather options, 10 Alcantara colors, and seven carpet selections ensure a deeply personal space. The Medium Carbon Fiber Interior Package introduces a modern motorsport aesthetic, while the Équipe Pur Sang embroidery grounds the car in tradition.

The cockpit, particularly in the Équipe Pur Sang spec, channels the spirit of the Type 35 racing car while embracing contemporary refinement.

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Customer Configurations: A Journey of Co-Creation

Few brands elevate customization to an art form like Bugatti. The Tourbillon configuration experience is intimate, elegant, and visionary.

Held at Château Saint Jean or select global retailers, clients enter a collaborative environment guided by Bugatti’s top designers. These are not sales reps but historians, engineers, and visionaries.

“The configuration experience is unlike any other in the automotive world,” says Malinowski.

Clients are encouraged to reference Bugatti milestones, family heritage, or personal narratives when creating their dream Tourbillon. No request is too bold, from one-off paint colors to engraved badges and signature details.

The Équipe Pur Sang is just one option in a limitless personalization palette. Clients can choose from 23 new exterior colors or work with Bugatti to create a unique shade.

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A Hypercar Designed for Eternity

The name “Tourbillon” doesn’t allude to precision but evokes timelessness. In the watch world, a tourbillon eliminates the error. In the automotive world, this Bugatti eliminates compromise.

Limited to 250 examples, each priced from €3.8 million, the Tourbillon is a collector’s grail and a hypersports car for eternity.

Bugatti has embraced a philosophy that transcends time. From the natural V16’s melody to the innovation of electric integration, the Tourbillon isn’t designed for today’s trends but for tomorrow’s legends.

And with the Équipe Pur Sang package, it makes its most emphatic statement yet—rooted in history, engineered for the track, and styled with ferocity.

In the words of Bugatti: Pour l’Éternité.

Bugatti Tourbillon as an Investment in Art and Innovation

In an age of fleeting trends and short-lived innovations, the Bugatti Tourbillon Équipe Pur Sang reminds us that true craftsmanship endures. The Tourbillon is a living sculpture on four wheels, whether as a collectible, a track-ready weapon, or a bespoke expression of taste.

It’s no longer about owning the fastest or most expensive car—it’s about owning the story. And in that regard, Bugatti gives its clients the tools to craft a legacy.

The Tourbillon is not a car for those who believe in performance without compromise, design without dilution, and engineering without apology. It’s a statement.

Unmatched Excellence: Why Bugatti Leads the Hypercar World

A Legacy Forged in Speed

Since 1909, Bugatti has represented the pinnacle of automotive achievement. Founded by Ettore Bugatti in Molsheim, France, the brand quickly rose to prominence with cars that dominated early Grand Prix racing. But beyond trophies and records, Bugatti set a new standard for what a vehicle could be—blending engineering brilliance with artistic elegance.

Models like the Type 35, Atlantic 57SC, and later the Veyron redefined performance for their eras. Today, Bugatti’s name carries a powerful legacy built on innovation, precision, and the pursuit of perfection.

The Art of Engineering

What separates Bugatti from its rivals isn’t just horsepower—it’s how that power is delivered. Cars like the Chiron Super Sport 300+ and the Tourbillon don’t just accelerate—they perform gracefully. With the introduction of hybrid technology in the new Tourbillon, Bugatti continues to push technical boundaries while maintaining its focus on raw mechanical beauty.

Its latest V16 engine, paired with three electric motors, produces 1,800 horsepower—but that number tells only part of the story. The actual achievement lies in how seamlessly Bugatti blends tradition and cutting-edge technology, delivering an emotionally thrilling and technically supreme drive.

A Tailored Ownership Experience

Every Bugatti is handcrafted in Molsheim, where owners participate in a private configuration process. From selecting custom paint finishes to choosing rare interior materials, no two Bugattis are alike. Clients are treated more like co-creators than customers, with designers on hand to help realize each owner’s vision.

This level of personalization places Bugatti in a league of its own—each model reflects its owner’s taste, heritage, and values.

The Design Language of Legends

Bugatti’s design isn’t just aesthetic—it’s aerodynamic, functional, and iconic. The signature horseshoe grille, the C-shaped line along the profile, and the exposed carbon fiber elements reflect more than visual appeal—they express speed, luxury, and purpose.

From the sleek curves of the Divo to the sculptural details of the La Voiture Noire, every design is as much a piece of art as it is a machine.

Symbol of Achievement

To own a Bugatti is to own a statement—a symbol of excellence, ambition, and ultra-luxury. Celebrities, royalty, and collectors worldwide seek out Bugatti not just for performance but for what the brand represents. It’s more than a car—it’s a legacy on wheels.

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