Elysium
The Spirit of Tourbillon: From Hypercar to Eyewear
The Bugatti Tourbillon is more than just a hypercar — it is a living sculpture of innovation, performance, and timeless beauty. Designed to etch its name into automotive history, the Tourbillon elevates luxury motoring into a new dimension.
Now, this spirit is being translated into the world of Bugatti Eyewear, where design mastery and technological brilliance merge seamlessly. At SILMO Paris 2025, the world’s foremost stage for optical innovation, Bugatti will reveal its boldest eyewear collection to date.
Before the global debut, select insiders were invited to an exclusive private preview at Luxury Living Paris, where Bugatti’s latest eyewear designs stood alongside the Bugatti Home Collection, creating a powerful atmosphere of elegance and savoir-faire.
A New Visual Identity for Bugatti Eyewear
Redefining Style Through Innovation
Led by Sascha Koettig, CEO of OBI, Bugatti’s trusted eyewear partner, the 2025 collection unveils a bold new visual identity.
Drawing inspiration from Bugatti’s storied design codes, a team of visionary designers pushed the boundaries of material science, aesthetics, and wearability.
Materials That Define the Collection
The result is a collection that combines:
- 3D-printing innovation for complex geometries
- Titanium engineering for strength and durability
- Carbon fiber craftsmanship for lightness and performance
- Precious gemstones and metals for rarity and artistry
Every frame echoes Ettore Bugatti’s enduring maxim: “Nothing is too beautiful.”
The Tourbillon Limited Edition: A Collector’s Masterpiece
Inspired by Automotive Engineering
The crown jewel of the collection is the Tourbillon Limited Edition, a design directly inspired by the hypercar’s aerodynamic rear. Crafted in 3D-printed titanium, this eyewear is an engineering marvel: lightweight, durable, and sculpturally beautiful.
Exclusive Details
- Production limited to just 100 pieces worldwide
- A custom carbon fiber collector’s box
- A patent-pending 3D-printed polyamide case, echoing the Tourbillon’s suspension design
Each frame represents a piece of functional art, transcending eyewear to become a collectible in the same way as a hypercar or a rare watch.
Expanding the Collection: From Rimless to Carbon Fiber
Model 36 – Minimalism Reimagined
The Model 36 marks Bugatti’s first-ever rimless design, balancing weightlessness with sophistication. Its futuristic silhouette makes it a versatile option for those who demand both elegance and innovation.
Model 100 – A Bold Navigator
The Model 100 is a statement piece: a bold navigator crafted from carbon fiber and horn. It features Bugatti’s EB spring hinge for comfort and durability, with mesh accents plated in Silver, White Gold, and 24K Gold.
Both models mirror the DNA of Bugatti’s hypercars, embodying strength, rarity, and cutting-edge luxury.
The Precious Collection: Eyewear as High Jewelry
Luxury Beyond Accessories
Bugatti Eyewear’s Precious Collection elevates frames into wearable works of art. Each creation is handcrafted by Antwerp’s world-renowned artisans, incorporating elements traditionally reserved for haute joaillerie.
Key Highlights
- Certified VVS1 diamonds and rare gemstones, handset with precision
- Custom-faceted lenses designed exclusively for Bugatti
- Intricate engravings inspired by Bugatti’s design DNA
- Precious metal finishes, transforming eyewear into masterpieces
The Precious Collection is a celebration of rarity, individuality, and craftsmanship, appealing to the world’s most discerning collectors.
Craftsmanship, Innovation, and Long-Term Vision
Bugatti’s eyewear is not a seasonal trend — it is a strategic vision for the brand’s expansion into hyper-luxury lifestyle domains. By extending its partnership with OBI through 2030, Bugatti signals its commitment to advancing eyewear innovation alongside its hypercar program.
Every frame resonates with the Bugatti ethos: rare, masterfully engineered, and enduringly elegant.
Paris as the World Stage
Unveiling this collection at SILMO Paris 2025 is no coincidence. Paris — the capital of style, refinement, and artistry — provides the perfect backdrop for Bugatti’s latest foray into the world of luxury optics.
The showcase honors Bugatti’s French heritage while positioning the brand at the cutting edge of global design and innovation. Just as the Bugatti Tourbillon hypercar defines a new era in performance motoring, the Bugatti Eyewear Collection reshapes the future of luxury optics.
Elysium987: Redefining Luxury Excellence
At Elysium987, we celebrate these bold moves across luxury, lifestyle, and innovation. Bugatti’s eyewear collection is more than an accessory — it is a vision of how design and technology converge to create collectible experiences for a new generation of connoisseurs.
As Bugatti writes its next chapter, Elysium987 stands at the forefront, documenting the brands, stories, and breakthroughs shaping the global luxury landscape.
