Who is Andrea Herrera Áñez
Andrea Herrera Áñez, a proud daughter of Santa Cruz Bolivia, is not only a globally recognized Bolivian model but a beacon of elegance, strength, and purpose. Her career reflects a rare fusion of quiet luxury and fierce leadership—qualities that make her a true Bolivian fashion icon.
From launching her modeling career at age 13 as part of Las Magníficas under Pablo Manzoni, to becoming an international ambassador for youth and women’s rights, Andrea’s life journey blends influence with responsibility. Today, she stands as a UN advocate, a businesswoman, and a proud mother—defining what it means to be a Bolivian woman leader in the modern world.
Early Life in Santa Cruz and Rise to Modeling Fame
Born and raised in the dynamic city of Santa Cruz, Andrea was immersed in a culture that celebrates beauty, innovation, and resilience. Her path to the spotlight began early—at 13, she was selected by fashion legend Pablo Manzoni to join the prestigious modeling group Las Magníficas, setting the stage for a remarkable career in fashion and beyond.
With her signature blue eyes, bilingual presence, and composed demeanor, Andrea quickly captured the attention of Bolivia’s top designers and brands.
Career Milestones: National Star to International Icon
Andrea’s modeling resume spans some of the region’s most iconic campaigns and luxury labels. She was the face of Gerardo Privat, Peru’s provocative haute couture designer, and went on to front campaigns for global and regional brands, including:
- Honda, Nissan, Samsara Jewelry
- Bold Shoes, Lunardi, Aquarella
- Puma – where she now serves as a global Puma ambassador
- L’Oréal Paris, Maybelline, Kérastase, L’Oréal, and Lili Pink
These brand partnerships reflect not only her beauty but her credibility as a bilingual Latina model with broad generational and cross-cultural appeal.
Academic Excellence: Law and Leadership
Beyond the runways and editorials, Andrea Herrera Áñez has built a foundation rooted in education. She holds a law degree, reflecting her analytical mindset and commitment to justice—skills that underpin her work as a social advocate and public figure. Currently, she is pursuing her MBA, further expanding her expertise in leadership, business strategy, and innovation. This academic progression mirrors her evolution from fashion icon to purpose-driven entrepreneur and global ambassador—solidifying her role as a well-rounded leader with both intellect and influence.
Luhho Magazine and Editorial Leadership
More than just a face in fashion, Andrea shaped the Latin American luxury scene as the former Director of Luhho Magazine, a high-end luxury lifestyle magazine based in Lima with reach across Bogotá, Buenos Aires, and Miami. She redefined editorial prestige by blending elite fashion with Latin cultural narratives, giving a new voice to what elegance means in our region.
Under her direction, Luhho became a platform where art, travel, and purposeful luxury converged—positioning Andrea not only in front of the camera, but behind the lens of content and culture.
Open By Rio & Evolving Brand Identity
As of 2025, Andrea represents Open By Rio, a cutting-edge lifestyle brand rooted in inclusivity and bold Bolivian pride. It marks a turning point where her identity as a Bolivian entrepreneur and modern mother becomes aligned with emerging, authentic luxury.
Andrea’s diverse brand affiliations—from beauty powerhouses like Maybelline to lifestyle icons like Fernet Branca—demonstrate the breadth of her image: soft and strong, national and global.
Andrea Herrera and Universal Woman Dubai
In 2023, Andrea took her mission to the world stage by representing Bolivia in Universal Woman, held in Dubai. This unique pageant emphasized values, culture, and cross-border understanding—making it a fitting platform for Andrea’s message of youth empowerment, purpose, and dignity.
She stood not just as a beauty icon, but as a symbol of Bolivian potential and identity—carrying her country’s flag with intelligence and intention.
Andrea Herrera: Advocate for Youth and Women
Andrea’s most impactful role may be her advocacy as UN ambassador for the “Siembra Juventud” Foundation, where she works tirelessly to promote:
- Youth empowerment in Bolivia
- Gender violence prevention
- Access to education and preventive health
Through community outreach, speaking engagements, and partnerships, Andrea uses her platform to give voice to the voiceless. Her activism is grounded in action—not performance.
Entrepreneurship: AHSI Tours and Bolivian Tourism
Together with her mother, Andrea co-founded AHSI Tours Bolivia, a boutique travel agency committed to sustainable tourism and cultural elevation. The company champions lesser-known Bolivian destinations and empowers local communities—making Andrea a leading voice in Bolivian tourism development.
She sees travel not only as exploration, but as education—teaching the world Bolivia’s beauty, and Bolivians their worth.
A Personal Side: Andrea Herrera as Mother and Role Model
At the heart of her many roles, Andrea is most proud of being a mother. Raising her children, Stefano and Arielle, she brings the same discipline, curiosity, and compassion that she offers the world. Her life is proof that motherhood and ambition are not mutually exclusive—but mutually reinforcing.
As a mother, model, and MBA student (while holding a law degree), Andrea reflects the power of modern Bolivian women leaders: educated, driven, compassionate, and proudly Latina.
Andrea in Miami and Global Life Experience
Andrea’s time in Miami, one of the world’s cultural melting pots, sharpened her multilingual skills and media acumen. Living between Miami and Lima gave her a distinct perspective on Latin identity—one rooted in tradition but open to transformation.
Today, she uses this global lens to mentor young Latinas, encouraging them to dream internationally while staying grounded in their roots.
Continued Legacy in Media: Para Ellas and Beyond
Andrea remains a cultural constant in Bolivia, regularly gracing the covers of Para Ellas magazine. Whether featured as a fashion muse, businesswoman, or advocate, she continues to represent a Bolivia that is as progressive as it is proud.
Why Andrea Herrera Matters Now More Than Ever
In 2025, Andrea is more than a public figure—she is a living legacy of Bolivia’s cultural, feminine, and entrepreneurial spirit.
She is what happens when talent meets purpose, when beauty is backed by bravery, when leadership looks like a mother, a lawyer, and a fashion icon—at once.
FAQs About Andrea Herrera Áñez
Q1: What makes Andrea Herrera unique?
She blends fashion, law, media, and social advocacy to represent Bolivia globally with elegance and impact.
Q2: What is her connection to Santa Cruz?
Santa Cruz is her birthplace and cultural heart—where she began modeling and remains a symbolic figure.
Q3: What is AHSI Tours?
A travel agency co-founded by Andrea to promote Bolivian destinations through ethical and local tourism.
Q4: What social causes does she support?
She is deeply involved in youth empowerment and gender violence prevention through the UN Foundation’s “Siembra Juventud”.
Q5: What are her current brand affiliations?
Andrea is an ambassador for Puma, Open By Rio, Maybelline, L’Oréal Paris, Kérastase, L’Bel, Fernet Branca, and Lili Pink.
Q6: Does she still appear in fashion editorials?
Yes, she continues to be featured in top publications like Para Ellas magazine and editorial platforms like Elysium987.
The Legacy of Andrea Herrera
Andrea Herrera Áñez is not just celebrated—she is trusted. As Bolivia’s global voice of beauty, leadership, and empathy, she proves that elegance is amplified by authenticity, and fame is most potent when used to uplift others. From Santa Cruz to Dubai, from Las Magníficas to the UN, Andrea continues to write a new chapter for Bolivia—one led by women, powered by vision, and styled with purpose.
Andrea Herrera Joins Forces with Elysium987: A Powerful Alliance of Prestige and Purpose
The partnership between Andrea Herrera and Elysium987 is a natural alignment of vision, values, and voice. Elysium987 celebrates individuals who embody quiet luxury, cultural depth, and purposeful influence—qualities Andrea has personified throughout her career. As a model, editor, lawyer, and advocate, Andrea seamlessly bridges beauty with impact, making her an ideal ambassador for a platform that prioritizes elegance with substance. Together, they amplify Bolivia’s global presence while redefining prestige through authenticity, leadership, and modern Latina power. This collaboration isn’t just symbolic—it’s strategic, spotlighting a shared mission to elevate meaningful excellence on the world stage.
